A new TVC for Etisalat Egypt by Tarek Nour Communications has launched across Egypt today. The campaign 30 seconds teaser published on 3rd of Feb drumming up for the full campaign reveal.
Notably, Etisalat [7ekaya] campaign marks first cooperation between TNC and Etisalat Masr. Tarek Nour soothing voice has always been popular with ability to push these kind of campaigns. Once you hear his voice, you will recall more iconic old ads just like Gersy Chocolate & Hearty Gum.
Driven by Consumer Insights
The Customer insight is the key-element in creating Etisalat latest campaign. Featuring true stories to show-case intersection between the mobile operator customer service agents and customers complaints to feature the new package as a solution to end up all the suffering you face while you are using Etisalat competitors.
Customer insight used to understand and develop the idea behind the campaign as the ad set feature true stories collected from call centers to understand what exactly motivates that trigger customer’s attitude and actions.
The campaign marketing insights meant to explore what target consumers are saying and thinking about current mobile service providers and available packages they offer to create an advert that fully delivers the new package benefits as a convincing solution.
Traditional Egyptian Arabic proverbs
Using Egyptian famous proverbs is an intricate part of the tactics used in Etisalat campaign to add more convincing power to the new packages introduced by Etisalat as pre-paid subscribers are now offered a new deal that is customized to their usage habits.
https://www.youtube.com/watch?v=neBQpzuJZmg
Credits//
Managing Director / Head of Creative: Basel El Deeb
Creative Director: Mostafa Sherif
Associate Creative Director: Sevag Der Sarkissain
Senior Copywriter: Ahmed Sherif
Copywriter: Hossam Akil
Copywriter: Omar Dawoud
Copywriter: Ragy Bagy
Art Director: Amr Nabil
Head of Production: Mahmoud Khattab
Production Director: Hagar Ewis
Post Production: Aroma
Account Director / Strategic Planner: Hazem El Saadani
Account Director: Mahmoud Badr
Account Supervisor: Salma Khairat
Account Supervisor: Nada Soussa
Director: Marwan Hamed
DOP: Ahmed Morsy
Art Director: Ramy Ghareeb
