After the successful launch of Etisalat | Egypt Ramadan 2012 campaign which focused on encouraging the competitors customer’s to breakup with operator ( not a secret it was targeting Vodafone & Mobinil customers) It was shocking to discover that the core concept was a copycat for Tele2 one of Europe’s leading telecom operators that Sweden !
Although the hired agency did a great work in creating a targeted message for the Egyptian customers focusing on sense of humor and we witnessed the campaign creating a buzz specially online . We noticed a new 12 uprising Facebook fan pages tittles “ماتقولش على نفسك كدا إنت جميل ” and allot of comics playing with Etisalat advert which spread so fast because it was really funny !
However, It seems the creative agency didn’t invest that much in creating a new concept and decided to copycat the previously created in 2010 concept “BREAK UP” to be the approach for Etisalat Ramadan campaign 2012 .
TELE2 the Swedish mobile operator breakup outdoor campaign
It seems that the agency just forget we are already in 2012 and we live in a small world where allot of information is accessible via Google !
![Fatal Mistakes on Twitter by Egyptian Mobile Operators [part2]](https://jvtea44x1mh3gctjp1q2nymo-wpengine.netdna-ssl.com/wp-content/uploads/2012/10/Copy-of-Followers-1024x3841-224x150.jpg)