By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Marketing
  • Management
  • More
    • Digital
    • Branding
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Bookmarks
  • 🇵🇸 Stand with Palestine
Reading: Etisalat Ramadan 2012 Campaign between Innovation and Imitation!
Share
Sign In
Notification Show More
Aa
Think MarketingThink Marketing
Aa
Search
  • Campaigns
  • Inspiration
  • Marketing
  • Management
  • More
    • Digital
    • Branding
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Bookmarks
  • 🇵🇸 Stand with Palestine
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Etisalat Ramadan Campaign between Innovation and Imitation!

Etisalat Ramadan 2012 Campaign between Innovation and Imitation!

Think Marketing
By Think Marketing Published October 20, 2012 Marketing
Share
1 Min Read
SHARE

After the successful launch of Etisalat | Egypt Ramadan 2012 campaign which focused on encouraging the competitors customer’s to breakup with operator ( not a secret it was targeting Vodafone & Mobinil customers)  It was shocking to discover that the core concept was a copycat for Tele2 one of Europe’s leading telecom operators that Sweden !

Although the hired agency did a great work in creating a targeted message for the Egyptian customers focusing on sense of humor and we witnessed the campaign creating a buzz specially online . We noticed a new 12 uprising Facebook fan pages tittles “ماتقولش على نفسك كدا إنت جميل ” and allot of comics playing with Etisalat advert which spread so fast because it was really funny !

However, It seems the creative agency didn’t invest that much in creating a new concept and decided to copycat the previously created in 2010 concept “BREAK UP” to be the approach for Etisalat Ramadan campaign 2012 .

TELE2 the Swedish mobile operator breakup outdoor campaign
TELE2 the Swedish mobile operator breakup outdoor campaign

 

- Advertisement -

It seems that the agency just forget we are already in 2012 and we live in a small world where allot of information is accessible via Google !




Think Marketing October 20, 2012
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

6 Fastest Growing Jobs in Marketing with High Demand
2 Min Read
The Significance of Business Narratives: Unlocking The Power of Storytelling
2 Min Read
Evoking Fear In Advertisements: Is It Ethical?
3 Min Read
How to Discover The Ideal Marketing Career Path for You
3 Min Read

Featured Stories >

How to Discover The Ideal Marketing Career Path for You
3 Min Read
7 Egyptian Brands That Truely Supported Palestine
2 Min Read
25 Made in Egypt Brands To Replace The Ones You’re Boycotting
3 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?