Ethiopia Get Over 30K Twitter Mentions for The New Dam

By Think Marketing Case Studies Digital Marketing
1 Min Read
Ethiopia Get Over 30K Twitter Mentions for The New Dam

After the announcement by the Ethiopian government last Tuesday taking practical step to start the construction of Africa’s largest hydroelectric dam on the world’s longest river [which directly affect Egypt and Sudan], It was up rising mentions for the topic on Social Media by Egyptians in both Arabic and English languages.

As we believe that Social Media Analysis can serve beyond marketing, We played our role in capturing the peak/s and deeper analyze the mentions seeking for more insights concerns for the hot topic. We tend to avoid any political approach as our main focus is to analyze the digital marketing events offering Marketeers a better understanding for the Egyptian customers. However, our point of view as Egyptian team is 100% supporting The Egyptians rights and Egypt’s strategic interests in the River Nile water.

Ethiopia started to divert the flow of the Blue Nile river to construct a giant dam
Ethiopia started to divert the flow of the Blue Nile river to construct a giant dam.

Twitter between Fear and Anger //

The Egyptian fears grow as Ethiopia builds the new giant dam, Most of tweets discussed the negative effect on Egyptian economy results from the new Ethiopian project.

Ethiopia Twitter Mentions in Arabic with three different spellings

 

Ethiopia Twitter Mentions in English

 

Facebook between Serious and Sarcasm //

[slideshow gallery_id="4"]

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