CAMPAIGNSRamadan 2016

“Enta El 7al” launches Egyptian initiative to promote energy saving habits

With demand for energy exceeding supply in Egypt, “Enta El 7al” launches Egyptian initiative to promote energy saving habits designed to encourage simple energy-saving habits by individuals and businesses. The initiative is being launch dated first or Ramadan 2016 through a full-fledged communications campaign involving advertising, media and public relations plans to promote energy-saving tips.

As the Electric Utility in Egypt is divided into State-owned companies & private sector companies, where the State-owned companies are under the authority of the Egyptian Electricity Holding Company, while private sector companies are BOOT projects & independent companies.

The Egyptian Initiative for Energy Conservation to help Egypt weather its energy crisis and promote energy saving via simple tips that can results in big results.

Some essential tips come from “Enta El 7al” initiatives to reduce energy consumption in every home to establish energy efficient practices:

Make sure that you switch off all microwave, lights, air conditioners, coffee vending machines when not used. They continue to draw power even if they are plugged in.

Encourage your friends and family to follow this same model and see how the energy usage decreases with more initiative.

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