Listen to this article
Funny and surprising campaigns when executed right have a huge appeal to the audience. Creating a humorous campaign that catches the audience’s attention and interest is not easy. Many brands create campaigns that don’t resonate with the audience or the humor behind them is not perceived by the audience. Brainstorming sessions with your team are very important because the sessions allow the team to communicate together and will help in generating multiple creative ideas. One of the keys to a successful campaign with comedic direction is clear words and a target audience. Emirates NBD Egypt’s new campaign was hilarious and smart.
Who Knew Sleeping on the Job Could Be So Profitable?
The storyline resonates with many people especially those who spend most of their time at work. Creating a storyline that resonates with the audience is perfect for attracting them and getting their attention easily. The employee who fell asleep on the zero button caused a catastrophe changing the campaign’s prize from 12,000 to 12,000,000.
The reaction of each employee when they heard the news was very funny and creative. They were all in shock by the news and they don’t know how they will overcome this problem. The bank’s manager asks who made this mistake changing 12,000 to 12,000,000 and all the employees point at the one who made this mistake, suddenly the manager is very happy about the campaign and tells the rest of the employees to clap for the employee because she is a genius.
A Plot Twist for the Win
The campaign took the comedic direction and it did serve the brand very well. Many of us spend our time at work and might fall asleep. The funny thing here is the reaction of the rest of the employees and how the campaign resonates with most of us. Sometimes we fall into problems and at the end of the day, it turns out it is a blessing, not a problem.
The mood swings in the campaign when you see the colors and the faces of the employees when they know the mistake that was made and then suddenly the mood and lights are bright when the manager loves the campaign is very smart. The mood swings from funny to shocking is very smart. The funny part was the employees’ reaction and the shocking part was the manager’s reaction towards the mistake that he actually loved the campaign. Sometimes we look at something or a problem and we create a big deal out of it and suddenly it is solved out of nowhere.
The Art of the Surprise: Capturing Audiences
Campaigns that have a shocking turn of events make them more enjoyable to watch. The plot twist in campaigns or movies makes the audience appreciate the creative direction behind it. How many times have you watched a campaign, movie, or series and a plot twist made you shocked or happy? Sometimes, plot twists make you ask questions like why did this happen? or how did this event took place? The campaign was clear with its plot twist and idea which served the brand very well. The clearer the campaign the more it is understood and appreciated by the audience.
Boosting The Campaign with Tactical YouTube Shorts
After the release of the campaign, they created mini-copies as YouTube shorts that supported the campaign in a comedic direction. The shorts were focused on hammering on the campaign’s key messages in a funny way that serves the campaign’s direction. The idea to create mini-copies after the release of the campaign is smart to help boost the campaign and increase its recognition to the audience.
The Power of Creativity in a Competitive Market
The banking sector is one of the most challenging sectors in its marketing campaigns. Many banks make new campaigns in seasons and when they have new services. The competition is tough, but not for the ones who are creative and spend time in brainstorming and creating the strategy for the campaign. Emirates NBD Egypt did a very good job in its campaign and it was funny and creative. The campaign has a very good potential to compete with other campaigns in the market. Competition is important for all brands because it helps them embrace their creativity to the fullest.
Campaigns that live forever are the ones that are still remembered by the audience. Emirates NBD Bank made a campaign that is very funny and creative. The idea of the campaign was clear and smart. The campaign resonates with many people and can capture the audience’s attention. Many people love campaigns that are funny because they remember some snippets or lines from them. Sometimes, people remember campaigns from when they were kids which shows how a campaign can have an impact on the audience’s memory. Creating a campaign that has had an impact till now is a huge accomplishment for any brand.
