Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring the actress.
Middle Eastern carriers hiring “big name” actresses to star in their campaigns is nothing new. Earlier this year Etihad announced that Nicole Kidman would be their new brand ambassador, and she seemed like a good fit. Abu Dhabi-based Etihad Airlines signed fellow Hollywood star Nicole Kidman to star in a series of adverts earlier this year.
New Ad Starring Jennifer Aniston //
In a one-minute online ad, her first as the airline’s brand ambassador, Jennifer Aniston plays an airline passenger, who asks the flight attendants where she can find the shower.
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“I’m going to look pretty silly dressed like this going to the bar,” the actress says.
The attendants tell her there is no shower and no bar, and offer hot towels and some nuts. “This isn’t an Emirates plane, ma’am,” they say.
In the next scene, Aniston wakes up in her private suite in an Emirates first-class cabin, and realises the whole episode was a nightmare. The ad’s slogan is: “Wake up to flying as it should be.”
Advert Feedback in Tweets//
What could Jennifer Aniston be looking for? pic.twitter.com/1cSdYETEHJ
— Emirates (@emirates) October 3, 2015
Check back tomorrow at 1pm GMT to find out why Jennifer Aniston is wearing a bathrobe onboard this aircraft pic.twitter.com/byCmASDYgE
— Emirates (@emirates) October 4, 2015
Who’d have thought that one day the #A380 would be co-starring with #JenniferAniston? 😉 https://t.co/aZyiE2WfIk
— Airbus (@Airbus) October 5, 2015
Jennifer Aniston and her new Emirates airlines ad is breaking the Internet in the Middle East!
The ad of the year.. Creatively funny!
— Wael Mansour (@WaelMansour) October 5, 2015
In their new commercial with Jennifer Aniston, @Emirates differentiates itself from the US3. http://t.co/kyMRMh0Ss2 pic.twitter.com/6RpTXNX8s6
— SimpliFlying (@SimpliFlying) October 5, 2015
I'm totally in love with @emirates new ad featuring #JenniferAniston ❤️ pic.twitter.com/Vkf6KoTKwH
— Sheikha Al Maskari شيخة المسكري (@uaeyah) October 5, 2015
Liked it a lot! Bravo Emirates! Wish to fly like that 😉@emirates http://t.co/87q1GFRnnm
— Pinar Buyukbalci (@PinarBB) October 5, 2015
Aniston received an estimated five million dollars to appear in the Dubai-based airline’s digital and television campaign.
Sources: Boarding Area, Elie Khouri (CEO, Omnicom Media Group MENA)