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Emirates Airline New Ad Starring Jennifer Aniston

Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring the actress.

Copycat Game//

Middle Eastern carriers hiring “big name” actresses to star in their campaigns is nothing new. Earlier this year Etihad announced that Nicole Kidman would be their new brand ambassador, and she seemed like a good fit. Abu Dhabi-based Etihad Airlines signed fellow Hollywood star Nicole Kidman to star in a series of adverts earlier this year.

New Ad Starring Jennifer Aniston //

In a one-minute online ad, her first as the airline’s brand ambassador, Jennifer Aniston plays an airline passenger, who asks the flight attendants where she can find the shower.

“I’m going to look pretty silly dressed like this going to the bar,” the actress says.

The attendants tell her there is no shower and no bar, and offer hot towels and some nuts. “This isn’t an Emirates plane, ma’am,” they say.

In the next scene, Aniston wakes up in her private suite in an Emirates first-class cabin, and realises the whole episode was a nightmare. The ad’s slogan is: “Wake up to flying as it should be.”

Advert Feedback in Tweets//

Aniston received an estimated five million dollars to appear in the Dubai-based airline’s digital and television campaign.

Sources: Boarding Area (CEO, Omnicom Media Group MENA)

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