Think-Marketing-Article-2017-Egypt launches the main promotional campaign for World Youth Forum

Egypt launches the “World Youth Forum” inauguration campaign

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The World Youth Forum (WYF) just kicked off in Egypt’s Red Sea resort town of Sharm El-Sheikh, attracting thousands of Egyptian and foreign youth from Egypt and around the world.

The seven-day gathering will witness the participation of official youth representatives aging over 18 years old, leaders of various youth networks, head of states, media figures and around 250 young Egyptian expats.

The marketing campaign included the production of various propaganda films، the main theme for forum inauguration revealed by today filming youth models from around the world، including young Egyptian singer Mohamed El Sharnoby, Algerian Mok Saib, Russian Nicole Knaus, Korean Lessa and more..

The breathtaking scenery & nature images from around the world will make you realize that we belongs to a beautiful planet and  you wish all people united and living together in peace.

A group of Egyptian, Arab and international celebrities were keen to support WYF by posting on their accounts on Instagram their photo showing signs of support to the forum.

The World Youth Forum inauguration campaign also revealed a song produced to inaugurate the forum, performed by Algerian singer Cheb Khaled.

The new song ‘’ Shabab Baldna’’ ( young people in our country) is dedicated to the World Youth Forum (WYF) and it also marks the first time cooperation between the Egyptian composer Amr Mostafa and the Algerian singer. The song is written by Khaled Tageldin and distributed by Amin Nabil.

Check out the official World Youth Forum 2017 song, featuring Cheb Khaled (here)

The World Youth Forum pillars and themes

The forum aims to spread a message of peace, prosperity, harmony, and progress around the world.

The forum is built around four pillars and themes. The first deals with “global youth issues”, including the discussion of terrorism, illegal migration, and refugee issues.

The second pillar focuses on “sustainable development, technology, and entrepreneurship”, reviewing international experiences in achieving sustainable development goals and presenting innovative youth experiences in entrepreneurship.

The third one is about “civilizations and culture”, including discussions about how to benefit from cultural diversity and the role of societies and states in reforming what causes conflicts and wars between nations.

The last pillar is “creating future leaders”, presenting the most significant international experiences in youth training and rehabilitation, in addition to discussing the role of states and societies in creating future leaders.

 

The WYF agenda

The full agenda for the World Youth Forum has been published on its official website. The first two days of the forum will witness the arrival of the participants from all over the world and the opening session.

The actual discussion sessions are planned to start on November 6, where participants will discuss a number of issues, including differences among cultures and civilizations, discussion of the “AU Theme of the Year: Harnessing the Demographic Dividend Through Investments in Youth” as well as the youth vision to achieving sustainable development at a global level.

The World Youth Forum is a global forum where peace-loving، pro-development، multicultural peoples are integrated and serve as a platform for young people to launch their creations.

It is worth mentioning that since 2016, four national youth conferences have been held by the Egyptian government. The four conferences were held in Sharm El-Sheikh, Aswan, Ismailia, and Alexandria and have witnessed more than 10,000 participants representing youth from various sectors of Egyptian society.

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