By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Marketing
  • Management
  • More
    • Digital
    • Branding
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Bookmarks
Reading: Egypt Constitution promoted by Non-Egyptian faces ! [updated]
Share
Sign In
Notification Show More
Aa
Think MarketingThink Marketing
Aa
Search
  • Campaigns
  • Inspiration
  • Marketing
  • Management
  • More
    • Digital
    • Branding
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Bookmarks
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Non-Egyptian 3 out of 5 faces in Egypt Constitution banner

Egypt Constitution promoted by Non-Egyptian faces ! [updated]

Think Marketing
By Think Marketing Published December 15, 2013 Media News & Trends Strategies
Share
2 Min Read
SHARE

[dropcap style=”2″ color=”#f50a0a” text=”AS “]the 50-member committee completed their work on the new constitution for Egypt – the second in less than two years. A press conference was chaired by committee head Amr Moussa to answer questions pertaining to the national charter that will be put to a public referendum on 14 and 15 January.

The constituent committee headed by Amr Moussa held an intl press conference and while the panel was discussing the new charter, there appeared a huge banner that surprised many of the audience and whomever had an observant eye.

The most surprising thing, In addition to the word [المصريين] was misspelled, in Arabic (Misreyeen) – placed above the photos on the huge banner – is misspelled. Instead, missing one letter, the banner uses the Arabic word for “determined” (Mosireen). was that three of the five people represented did not appear to be Egyptian at all. And it did not take long for picture recognition technology to confirm that they were not.

The huge banner reading “All Egyptians Constitution” hanging in the background during the international press conference. Three out of the five people whose images were used on the banner appear to be foreigners.

- Advertisement -

Egyptians are missing

For each country there must be a distinctive character, In such a banner simple logic would picture an Egyptian Farmer with the  famous Egyptian [Galabeya]. Additionally a  hard worker with the blue dark suite and his tools in hands would be an idea first hit your mind. Even if it sounds non creative but this is really how the Egyptians look.

Also, The banner ignored any woman wearing a veil, even though the majority of Egyptian women wear the hijab.

3 out of 5 on ‘all-Egyptian’ constitution banner aren’t Egyptian

Non-Egyptian 3 out of 5 faces in Egypt Constitution banner- Photo REUTERS
Egypt’s outgoing constituent assembly chairman Amr Moussa (C) attends a news conference in Cairo December 15, 2013 (Photo: Reuters)

It was not considered the authentic Egyptian skin color and its clear that all five people could be found on the first pages of Google search searching simple terms such as “doctor”, “Egyptian soldier” and the designer didn’t even buy a copyrighted version of the images used in the banner design.

The Doctor:

Non-Egyptian 3 out of 5 faces in Egypt Constitution- doctor banner
Screen shoot from https://www.ehowtogetridofstretchmarks.com

The Businesswoman:

Non-Egyptian 3 out of 5 faces in Egypt Constitution- woman banner
screen shoot from https://www.networkireland.ie

 

The Down Syndrome Man:

Non-Egyptian 3 out of 5 faces in Egypt Constitution- Down Syndrome Man banner
Screen shoot from https://www.socialdynamicsllc.com/projects.html

 

Finally, guess what ? The Egyptian farmer picture was taken by polish photographer Frantisek Staud.

Conclusion //

Google images is not the best source for such an occasion and adding a photo session cost to the whole project would have saved the country image in this International press conference.

The Agency held the conference or, whoever was responsible for it should have given bigger attention to details like the chosen pictures so that to reflect the true persona for the Egyptian society.

Inspired By Richard Spencer article in Telegraph

Update : SIS apologies for ‘All Egyptian’ constitution banner




Think Marketing December 15, 2013
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Creative Industry Summit’23: Leading the Way Out of the Creative Plateau
4 Min Read
What To Do When You’re Working With An Unproductive Colleague
2 Min Read
Why Supporting Local Fashion Brands Could Shape A Brighter Economy
3 Min Read
Pepsi’s Creative Genius Makes A Powerful Return With Mo Salah
2 Min Read

Featured Stories >

The Power of Big Data in Knowledge Discovery and Decision Making
2 Min Read
Valuable Lessons We Can Learn from Ethan Hunt in Mission Impossible Series
2 Min Read
Doritos: Are You Ready To Challenge A Dragon?
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?