Egyptians Show No Sympathy For Taxi Drivers Against Uber & Careem

When you meet or exceed a customer’s expectations, they can do wondrous things for your reputation and even become brand…

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When you meet or exceed a customer’s expectations, they can do wondrous things for your reputation and even become brand advocates/promoters through spreading positive word of mouth while recommending you to others. This is exactly what Careem and Uber did to penetrate the Egyptian Cab market.

Never Underestimate the Importance of Customer Satisfaction

If you want to succeed, never underestimate your competition. Majority of traditional taxi drivers in Cairo streets did not care much for customer satisfaction and now they complain about Careem and Uber taking a big portion of the cab market!

Also Read: Taxi War Began in Egypt: Uber & Careem Under Attack!

In contrast, Careem and Uber drivers work diligently to delight their costumers and hammer heavily on the customer satisfaction element while making sure that the clients will have a memorable ride.

Egyptians used the #SupportUber hashtag on Facebook to respond to the taxi driver’s current actions toward the competitive atmosphere in the market, which express how Egyptians perceived the traditional taxi drivers calls for protesting.

بمناسبة مظاهرات سائقي التاكسي ضد #اوبر احب اقول اني من يومين كنت في كايرو فيستيڤال سيتي و جيت اركب تاكسي ابيض الساعة ١١:…

Posted by Ahmed Sheshtawy on Thursday, February 11, 2016


Opinions Shared on Twitter

Twitter is all about sharing people’s thoughts and interests. When customers find their expectations have been met or exceeded, they’ll often share those experiences with friends, family, and followers on social media. Thus, satisfied customers can be fantastic brand advocates and also can be detractors. Let’s see how Egyptians tweeted sarcastic messages to Taxi drivers…

Lesson learned

Whether you like it or not, competition is part of the game and every maturing service is bound to swim in the rid ocean of competition. Therefore, the only way to survive in an ever challenging business world is to work on your service differentiation while fighting for your customer’s satisfaction.


Ironically, the actual winner from this entire competition game is the Egyptian passenger. If you can visualize the taxi cab market’s future in Egypt, you can easily predict the price and quality war that will erupt even more in favor of the customers’ interest. And interestingly, the Egyptian society as a whole will benefit from the switch of preferences to the taxi service while cutting down the personal car usage and eventually cutting down the horrible Egyptian traffic. Also, more investments will be poured into the taxi cab market due to the thriving competitive market

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AUCian marketing graduate, tactical thinker with a passion to research and strong will to do things right. A Marketing Fanatic!


Sahar El Zoghby appointed as CEO of MCN Egypt

The Middle East Communications Network (MCN) announced today, the appointment of Sahar El Zoghby as CEO of MCN Egypt. MCN…

The Middle East Communications Network (MCN) announced today, the appointment of Sahar El Zoghby as CEO of MCN Egypt.

MCN is majority owned by the Interpublic Group – a leading global network of advertising and marketing agencies; and is part of the McCann Worldgroup of companies. MCN owns and operates several leading advertising, PR and media agencies in Egypt including FP7, Momentum, Weber Shandwick, Initiative and Magna.

MCN’s transformative vision is based on a unique client-centric ‘agency of the future’ model – which provides seamlessly integrated solutions for clients’ brands. It focuses on building relevant capabilities, nurturing a culture of collaboration amongst its agencies, adopting leading edge technology and developing its talent base – all geared to deliver a better product to the group’s clients. The role of the CEO of MCN Egypt becomes instrumental in turning this vision into reality.

Sahar El Zoghby to lead MCN Egypt

Sahar’s remit as CEO, Egypt, will be to elevate the levels of service and product MCN brings to the market for its clients. This includes aligning the business plans of individual MCN agencies, identifying growth opportunities, driving synergies and efficiencies, building a collaborative culture and prioritizing capability building of the current agencies and introducing new agencies to the market for specialized solutions.

Sahar, who was the Managing Director of FP7 Cairo for the last eleven years before her new position at MCN, started with the group back in 2002. She has been instrumental in the continuous evolution of FP7 via a better understanding of clients and their business needs, and a better understanding of today’s consumers in the market – delivering a better product, better people, as well as ensuring the agency’s growth, its culture and its dynamism. Over the years, she has done this through thick and thin, ups and downs and the tumult of the Arab Spring. Her inspirational leadership skills have helped in holding the agency steadfast, and achieved tremendous loyalty from both clients and staff alike.

A graduate of the American University of Cairo, she began her career 30 years ago, and has consistently been a thoroughbred advertising and marketing professional working across multiple verticals and a huge roster of blue chip clients over the years.

Ghassan Harfouche, Group CEO, MCN said “Sahar is a natural born leader, and we are excited for her being able to take on this new role at MCN. As a group, we need this position – to guide, steer, challenge and lead our agencies in Egypt towards a dynamic new horizon. Egypt is a very important market for us, and Sahar is uniquely equipped to help us be better, grow, and provide unsurpassed solutions for our clients’ brands and best connect them with today’s ever evolving consumer.

Sahar has helped establish FP7 Cairo as a leading light in the region. Her incredible passion for servicing clients, her experience, tenacity, and her thorough understanding of the market and her amazing team player attitude makes her a perfect fit for the role. She’s the right person for leading our agencies towards being the best-in-breed, integrated communications solutions provider in the Egypt market.”

Speaking of her appointment, Zoghby said “I am incredibly excited and grateful for this opportunity to be able to lead some of the most dynamic agencies in Egypt, that are under MCN. I know we have the right people, an amazing portfolio of clients, and the right culture to make MCN’s forward thinking vision for Egypt a reality. I believe that a sense of ownership and the right skills with people, partners, clients, and suppliers coupled with an understanding of the company’s business got me where I am today with FP7. Going forward, my continuous inner drive for excellence and an unbridled passion for the industry will help me stay focused, be real, and take on this challenge and opportunity with enthusiasm and a deep sense of commitment.”

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Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.


Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).


Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).


Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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#CaptureTheRealYou: Oppo F5 The New Selfie-Expert

The new Selfie Expert & Leader model, F5 aims to take over the market with its bright features and shocking…

The new Selfie Expert & Leader model, F5 aims to take over the market with its bright features and shocking price tag. #CaptureTheRealYou was last night’s headline and hashtag as dozens gathered for OPPO’s newest Smartphone launch at Dusit Thani Lake View, Cairo. Packed with fun set pieces for selfie lovers, OPPO’s newest launch was a selfie-lover’s dream launch.

Alongside their selfie worthy setups, came OPPO’s newest smartphone entry into the market, the F5.

With a 20MP front camera, with ultra-sensitive F2.0 aperture and 1/2.8” sensor, this Selfie-centered phone grabs low-light photos like a pro. Introducing the new “Bokeh effect,” which acts as a DSLR camera’s aperture setting, thoroughly blurring the background while keeping the selfie subject in focus.

The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device, introducing the brand’s first ever infinity display smartphone.

It is also Egypt’s first ever introduced smartphone with Artificial intelligence (AI). The groundbreaking AI Beauty Recognition technology is designed to recognize and differentiate between different features.

The AI recognizes different skin tones, skin types, age and gender in order to personalized the beautification feature on the phone for a better selfie.

Oppo F5 Specification:

  • Dimensions- 156.5 x 76 x 7.5 mm
  • Weight- 152 g
  • LTPS IPS LCD 6.0 inches 1080 x 2160 pixels, 18:9 ratio (~402 ppi density)
  • Android 7.1 (Nougat) on top ColorOS 3.2
  • CPU- 2.3 GHz Octa-core Mediatek MT6763T Helio P23
  • GPU- Mali-G71 MP2
  • 64 GB, 6 GB RAM or 32 GB, 4 GB RAM
  • Expandable- micro SD up to 256 GB (dedicated slot)
  • 16 MP, f/1.8, phase detection autofocus, LED flash
  • Geo-tagging, touch focus, face detection, HDR, panorama
  • Video- 1080p@30fps
  • Front- 20 MP, f/2.0, 1/2.8″ sensor size
  • Bluetooth- 4.2, USB- 2.0
  • Fingerprint (rear-mounted), accelerometer, proximity, compass
  • Non-removable Li-Ion 3200 mAh battery
  • Colors– Black, Gold, Red (6 GB only)

oppo-f5-colorsThe phone’s battery allows for up to 12 hours of continuous use, as well as a new split screen feature which allows users the ability to use two apps at once.

As for the shocking price, OPPO is releasing the phone on December 16th at an alluring 5490 EGP.


Reach for the future through Youth

The Chinese smartphone manufacturer has been making headlines for a while now, pushing itself on the forefront of smartphone technology.

The brand has been famously known for its futuristic advances such as the creation of the camera’s Beauty function, or better known as Beauty Face, which has now become an industry standard, and the world’s first smartphone with rotating camera (2013).

Since its entrance into the Egyptian marketing in 2015, it has focuses its energy into finding what Egypt’s youth are in love with. OPPO has always reached out to and aimed at youth.

Sponsoring Football leagues, as well as favored shows such as Abla Faheta and SNL Egypt have lent a helping hand to the phone manufacturer.

By focusing on their loves, and their love for selfies, OPPO has definitely carved itself a stronghold in the hearts of future Egyptian generations as a phone for them .

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Omar Samra & Omar Nour take on world’s toughest row with DHL Egypt

The Ocean. Filled with wonderous unseen spectacles, yet home to some of the deadliest things on Earth such as Great…

The Ocean. Filled with wonderous unseen spectacles, yet home to some of the deadliest things on Earth such as Great White Sharks and lethal Hurricanes. Until now, humans have yet to have fully discovered its hidden treasures, or even completely travel all of its hidden spots.

This December, a two-man Egyptian group is aiming to survive the grueling journey across just one of the world’s oceans, all while competing for first place in the Talisker Whisky Atlantic Challenge.

Throwback ➤ Omar Samra; The first Egyptian to ski to the Geographic South Pole

Famed Egyptian explorer and future astronaut Omar Samra, and Egypt’s first ever professional triathlete Omar Nour, will be taking the reins as Egypt’s first ever entries in the challenge, as well as the Arab region’s.

The pair is set to be the first ever Egyptian and Arab team to complete what is known as the “World’s Toughest Row.”

O2 Prepares for World's Toughest Row

Finally the wait is over 🙂 I'm so excited to share my next challenge with you! On the 12th of December 2017, Omar Nour and I will be attempting the unthinkable… to row across the Atlantic Ocean unsupported for 5000Km enduring 50 foot waves, crazy storms, sleep deprivation and extreme isolation!! Follow our journey here.#TeamO2 #AtlanticChallenge #WorldsToughestRow

Posted by Omar Samra on Tuesday, April 18, 2017


The duo will be learning the real effects of team work, achieving under all circumstances, and breaking records during the challenge, all of which are also a part of DHL’s identity.

“Teamwork is key for DHL’s business growth. As we are stronger together than apart, we work together to overcome all challenges and to achieve one goal which is delivering our customers’ shipments across the world in the safest and fastest way.” states Ahmed Elfangary, DHL EXPRESS Egypt’s Country Manager.

Dubbed “Team O2,” both Omars will be roughing it at sea. With the inability to ask for help on issues such food rations and even for repairs, as well as battling sleep depravation and exhaustion, team members have to rely on each other to make it through.

Thank you DHL

Thank you DHL for being a solid and committed partner in our upcoming rowing adventure across the Atlantic Ocean. Your continuous support has made it possible for us to reach the start line in a few days, and represent Egypt and the Arab world in one of the world’s toughest rowing challenges. Omar Nour and myself #TeamO2 look forward to making you proud. .لرعايتكم لمغامرتنا اللي جاية عبر المحيط الآطلسي DHL شكرادعمكم المتواصل ساعدنا للوصول لخط البداية وتمثيل مصر و العالم العربي في واحدة من أصعب مغامرات التجديف في العالم #RowingTheUnkown #TeamO2 #DHL #TWAC2017 #mountains2oceans #AtlanticChallenge

Posted by Omar Samra on Monday, November 27, 2017

“Taking on the world’s toughest row across the Atlantic Ocean is an enormous challenge for both of us and a real opportunity for us to test our mental and physical limits and to grow.

Nothing worth achieving is easy, and through taking on this challenge we hope to inspire people – not necessarily to row an ocean but to believe that anything can be done through passion, perseverance and hard work.

If two people who a year ago had almost never rowed in their entire life can cross an ocean, then anyone can achieve whatever they set their minds to.” Stated Omar Samra.

Throughout the year, the duo has completed 300+ training hours on their boat in preparation for their Atlantic crossing in December.

DHL Egypt, the leading global brand in logistics, has supported Team O2 through its belief in accepting challenges, as well as to inspire other industry leading companies to take initiative in supporting Egyptian athletes.

“When we’re out in the middle of the Atlantic, we only have each other to rely on – but we’re determined, resourceful and ready to push the limits of our potential.

To have a partner like DHL, who believes in the same values that we do – team work, dedication and commitment -makes all the difference to our campaign.” Omar Nour added.

“DHL are the perfect fit to our mission and we are beyond excited to have them as Team O2’s presenting and logistics partner – we truly couldn’t complete the world’s toughest row without them.”

The company also aims to highlight more Egyptian sport athletes internationally through more potential partnerships in other sport categories.

Don’t forget to support our Egyptian team during the race, race starts December 12th

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