Almentor, an e-learning platform focused on Arabic language, has secured $10 million in a Pre-Series C funding round, which was led by e& Capital, the technology investment division of e&. The investment round also included participation from existing investors, such as Partech, Sawari Ventures, Egypt Ventures, Sango Capital, and Endure Capital.
The funding will be used to further the company’s investment in the business-to-consumer (B2C) sector and to expand its presence in Saudi Arabia, as it strives to reach its goal of serving 10 million learners in the Middle East and North Africa (MENA) region.
It is worth mentioning that the Almentor Platform targets a large sector of learners with approximately 400 million Arabic speakers who suffer from a lack of educational services.
The Arab region continues to face a decline in expenditure and investment in education, with a high percentage of students compared to teachers, up to 16.5% in the United Arab Emirates. 19.6% in Saudi Arabia, 24.2% in Egypt, compared to 15.1% in the United States and the United Kingdom. Therefore, Al-Mansour works to bridge this gap by providing accessible education and enabling learners to achieve career development and prepare for the labour market.
Almentor platform has collaborated with more than 950 trainers since 2016, to create more than 1,000 online trainings for individuals, companies, and government bodies. It also recently launched the monthly and annual subscription plans to facilitate learners’ access to the Almentor digital video library, which has more than 700 training courses on various topics such as health, humanities, technology, entrepreneurship, business administration, drama and sport, institutional communication, digital media and more.
Almentor recently appointed a number of senior staff members and announced the promotions within its development and expansion plan as described below:
• Sonia Kalfon Lekhal (Chief Customer Officer): Sonia joined the Mentor after acquiring a long-standing experience in marketing where she was the marketing manager of an application platform. She has previously held several positions, for example: OSN Marketing Director and Regional Marketing Director of Souq.com. Surely Sonia’s marketing expertise will enable Almentor to launch the next phase of the desired development.
• Adel Khalil (Chief Technology Officer): Adel recently served as Vice President of Engineering in Talabat application. He previously served as head of the technological sector in Vezeeta. In turn, he will continuously develop the production and technology sector of Almentor to ensure the highest level of customer satisfaction.
•Sally Metwally (Chief Business Development Officer): Sally has worked with Al-Mansour for more than four years and has been instrumental in building enterprise, government, and corporate sectors. Sally previously held senior positions in business development at ITWORX, MKH Foundation and TIEC (Technology Innovation and Entrepreneurship Center ). Sally will continue her efforts to forge key partnerships between Almentor and various companies and government institutions.
•Tharwat Ibrahim (Chief Finance Officer): Tharwat has spent more than 20 years in leadership and executive duties with ExxonMobil and has recently joined to lead Almentor’s financial and management strategy to strengthen its regional role in leading the continuous learning industry in the Arab region.
• Ahmed Faisal (Chief Content Production Officer): Ahmed worked with Almentor for more than 6 years, serving as the Chief Director of Educational Media and Director of Media Production, and will lead the executive operations of content creation and production.
