This week, dubizzle rebranded its platforms (desktop, mobile and app) to OLX. A new app called “OLX Arabia” is now available to download. At the same time, the web domain has changed to olx.com.eg and all traffic generated towards dubizzle.com is now directed to olx.com.om instead.
Abdallah Touqan, Senior PR and Communications Lead at dubizzle said: “‘‘dubizzle is now OLX’ This will not affect our product – the user experience remains the same, our service, our team, and our passion, we’ve only changed the name – everything else remains the same,”
Why the change?
With the rebranding to OLX dubizzle is now fully part of the world’s leading network of online classifieds sites. Since 2013 dubizzle has been part of the OLX family sharing the same values and was ready to introduce the world’s biggest classifieds brand to the Middle East.
10 Middle Eastern markets are now operating under the OLX brand name and are now truly part of a global network that reaches over 240 million monthly active users and generates over 17 billion page views per month. Already millions of people around the world have used OLX to sell their things within local communities in places like India, Brazil, Kenya, Poland, Indonesia and now the Middle East.
So what now?
For the users, everything remains the same. Existing users’ account details and their ads remain the same. Users can log in using the same method as before and will find their ads. The user experience has not changed at all. There is no impact to the sellers and their items they have posted for sale. In summary, the product, team, and service all remain the same.
As for the dubizzle app users, they have already received a message informing them that ‘dubizzle is now OLX’, inviting them to go to the app store for iOS and Google Play for Android users to download the ‘OLX Arabia’ app for free.
“As with any re-branding exercise, the challenge is to quickly and effectively communicate the new OLX name to the market. That said, our success is defined by our users! When they remember OLX before dubizzle, then we can say we’ve successfully communicated the new name. More importantly, success is defined as our current users continue using our platform and new users start selling their stuff around the house on OLX,” Touqan added.
To support the re-branding operation OLX kicked off a heavy campaign using broadcast and online channels to communicate the change to its users in their local markets. ‘dubizzle is now OLX’ TV commercials and radio ads have started broadcasting in the local channels on Sunday 30th Aug 2015.
“We will continue to spread the word about how fast and easy it is to buy and sell online and we aim to create the best user experience for our users. That is our strategy and the business roadmap for OLX.” Touqan concluded.
OLX is the fast and easy way to sell stuff. It’s free. Whether using the ‘OLX Arabia’ native app or on the web using a mobile phone or any other device, the process is only a ‘click and post’ away.
Within seconds the user can list an item for sale (using their phone!)
Within minutes the user’s item will appear on OLX
Within hours the user will hear from interested buyers
Within days the user will meet up with buyers and trade their stuff for cash
Within weeks the user will have simplified and improved their life