If you’ve been following us on Instagram, you’ll know that we had the honor of joining the region’s elite creative forces at the 2-day Dubai Lynx creative festival, a sister festival of the Cannes Lions International Festival of Creativity.
This year’s Dubai Lynx was no different from other years; an atmosphere of intelligent conversation, creative thought-processes, bright colors, a smooth creative flow, some winners and some “will work harder for next years.”
Last night was Dubai Lynx’s annual awards ceremony, where the region’s creative minds converged to meet, greet and celebrate the region’s most intriguing campaigns and creative work.
The Most Notable
As always, the Dubai Lynx boosts numerous categories but this year’s most notable winners are
OMO Tag, TBWA\RAAD, Dubai; Brand Experience & Activation
Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”
Truck Art Childfinder, BBDO PAKISTAN Lahore; Outdoor, Print and Outdoor craft, Design and Direct
BBDO PAKISTAN Lahore was one of this year’s most highly ranked companies, winning the Grand Prix of 4 different categories.
The agency used a cultural love of a unique artform, Truck Art, to create cross-country traveling posters and reminders of missing children. According to their presentation, the campaign led to 3 recovered children in 4 weeks, 100+ leads to missing children and 1000+ calls in 4 weeks.
Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real-life changing results for the children and their families.”
Slow Trends, TBWA\RAAD Dubai; Creative Effectiveness
A fun way to celebrate slow internet? This campaign found a way to help a small internet provider against their much larger competitors by popularizing trends that had already run their course.
Watch their case film here.
Akhou Nora, JWT Riyadh; Glass: The Award for Change
This year is the Glass Award’s inaugural presentation. The Glass award was created to celebrate agencies that worked towards culture-shifting creativity, who created ideas meant to change the world and support equality.
The first ever winner of this award was announced to be JWT Riyadh for their work with STC on Akhou Nora.
According to JWT Riyadh, “we discovered the story of a young man who went on a quest to reclaim his grandfather’s kingdom and succeeded. All because of the help of his sister Noura. This young man was King Abdulaziz Bin Abulrahman the founder of Saudi arabia and he named himself after his sister, the brother of noura (akhounoura) to honor her driving force in the Kingdom’s history. We had to remind the nation of its history, that women playing such a key role in society what not new but rather part of Saudi Arabia’s DNA.”
Egyptian Winners- Dubai Lynx 2019
In a giant room filled with the region’s best, Egypt was well-represented.
The ever present FP7/CAI were there to sweep several awards, such as 4 separate Bronze awards for film craft for their campaigns for Etisalat, Badya, and Coca Cola.
Good People claimed several awards with FP7/CAI as well as placing 3rd on the Golden Palm award, and 2nd on Independent Agency of The Year behind another local agency, Kijamii.
Kijamii not only won Independent Agency of The Year, they also won the Grand Prix for Entertainment with their campaign with cheese brand President. “The Sweet Revenge” played on locals’ sadness after Egypt was kicked from the World Cup last year, and through using humor, they were still able to engage with audiences who were down and out.
Other local players who helped represent Egypt at this year’s Dubai Lynx were JWT Cairo, BIGFOOT Films and Leo Burnett Cairo.