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Google Lantern Awards 2017; winner and top 10 finalists revealed
Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the…
Ramadan Marketing 101: Why Timing and Values Matter
In the MENA region, it is known that Ramadan is more than a month on…
From 2016 to 2025: 10 Ramadan Campaigns That Sparked Backlash And What to Learn
Ramadan in Egypt is not just a season; it’s a race of campaigns. Production budgets…
Ramadan 2026 Expectations: Possibilities and Probabilities
Every year, Ramadan arrives with a special kind of anticipation. It brings peace, reflection, a…
How Nano and Micro Creators Drive Stronger Campaign Results
Influencer marketing is not a new term; it has been around since the concept of…
Recurring Ramadan Ad Themes: The Annual Ramadan Recipe
Ramadan is already knocking at our doors, and as always, it is one season that…
Why Strategy Fails When Teams Don’t Understand the “Why”
A strategy can look flawless on paper, with clear goals, detailed timelines, and impressive KPIs,…