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More Than a Comeback: Amr Diab and Orange Reignite a 25-Year Story
Amr Diab, AKA “El Hadaba,” has just returned to Orange. In a campaign that made us all nostalgic, Orange succeeded…
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Ramadan Marketing 101: Why Timing and Values Matter
In the MENA region, it is known that Ramadan is more than a month on…
Egypt’s PR Industry Makes History: National Association Launched at Narrative Summit 2025
On the 25th of April, Egypt’s public relations landscape made history at…
Rush Brush Celebrates Mother’s Day By Making Arfa AbdelRasool Rap
There are certain times of the year when every brand launches a…
The Ethics of AI Images: Where Do We Draw the Line?
In September 2025, TikTok and Instagram have lately introduced something that is…
A Decade of Creativity: How Creative Industry Summit Redefined the Future of Creativity in MENA
Creating an event that lasts a decade is not easy. Many events…
