By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: The Data And Trends You Need To Know For Back To School 2019
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

The Data And Trends You Need To Know For Back To School 2019

Think Marketing
By Think Marketing Published August 22, 2019 Digital Marketing Featured Stories
Share
3 Min Read
SHARE

Many of us have returned back from a long-awaited vacation, freshly tanned and ready for the workplace, but those with kids are still braving the battle of the Back to School season.

Parents and kids aren’t the only ones preparing for the ending of summer, brands are picking up steam for the end of summer/back to school shopping rush.

 

Back To School 2019 Insights

To help brands along, Google has already released their Back to School MENA stats, and here are the most memorable.

- Advertisement -

Last year, Google stated that Google’s search engine inquiries of 10% during the Back To School (BTS) season, but when is BTS season? BTS shoppers actually start researching 1 to 3 months in advance for the best brands, prices, quality and etc.

Read last year’s recap ➤ Insights & Trends: How to grab the right attention for back to school

Looking at the numbers, only 5% of the 58% of BTS shoppers surveyed haven’t bought items during the 1-3 months research period.  It clearly shows how important early research and shopping is for a majority of parents.

 

“In MENA, search queries are rising 15% year-on-year with searches on mobile growing 20X faster than those on desktop,” stated Google in last year’s report.

With so many options to choose from, it’s important to know where consumer flock for their annual BTS shopping. According to this year’s BTS report, Google also wrote “[o]ut of those who do their research, 89% search on different online channels (80% use Google Search as their primary source of information). Following their research, 72% of BTS shoppers will do some of their shopping online, while 26% shop exclusively online.”

Brands will need to promote quality and price over discounts and brand names. Just like in our report last year, it seems like BTS shoppers are continuing their focus on quality and price over other factors when shopping during the BTS season. Especially when 70% of BTS shoppers are undecided on which brands to buy when they research.

 

Back To School Marketing Trends 2019

Edutainment Video Content Continues To Rule Pre-School Season

According to Google, “… two out of three undecided shoppers say a good video ad could influence a purchase decision. Undecided shoppers often look for inspiration on YouTube, seeking reviews and inspiration from other families.”

Edutainment, or Educational Entertainment content, and reviews/hauls are great content pillars to base your next content calendar or campaign on as parents continue to look towards other people for shopping advice. Brands can leverage this by creating their own content or partnering with a parental influencer.

These types of content can allow your brand to connect on a more personal level with your consumers, making it an important element in today’s attention-seeking world.

 

Utilize Offline And Online Markets

While the number of people who shop online continues to grow, marketers must not forget that a large chunk of the population still prefers to go to physical stores. Whether they use it as a showroom, where they check out the merchandise but leave and buy it online, or actually buy from your store is up to your placement in-store.

Ensure your product is being placed in the best places for people to see it; make sure it’s eye-level, captivating and check its location according to the items around it. If items around it are distracting or do not correlate with your product’s function, find ways to optimize its location better.

It gets more complicated online, depending on whether you sell on your own e-commerce website or an online retailer’s.

Read ➤ Online Retailers vs Branded E-commerce Stores: What to Choose!

The online basics remain an important starting point.

  • Provide an in-depth description (avoiding all caps)
  • Ensure description is optimized for SEM, and add relevant tags if possible
  • High-res images with alt text and tags if possible
  • Provide competitive pricing if possible

 

Be The Change, Be Generous and Give Back

The BTS season isn’t just about ending the summer and starting the new school year, it’s a time of change and transition for many.

It comes with the “supposed” change into cooler weather, a change in scenery and encourage self-change and improvement. This gives brands that think of the BTS season as the season of transition and change a wider playing field.

The “going back to school” season can also mean learning a new instrument, returning to dreams of a new room aesthetic, and etc.

Savvy brands can do this, but can also add generosity to the list. During this time, brands can also encourage consumers or themselves to provide to the less fortunate through donations, CSR campaigns and more to show consumers that their softer side.




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

The Art of Meme Marketing in Egypt
4 Min Read
Step Inside the Brand: How Immersive Marketing Is Changing Customer Experience
3 Min Read
The 2025 Labubu Takeover: The Rise of The Mischievous Furry Monster
3 Min Read
Skip the USB: 12 Alternatives to WeTransfer for Sending Large Files
3 Min Read
Product and Customer Experience: How Both Shape the Essence of Every Brand
3 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?