By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: Creativity in Advertising: 3 Ramadan 2020 Advertisements Missing Original Ideas
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.

Creativity in Advertising: 3 Ramadan 2020 Advertisements Missing Original Ideas

Think Marketing
By Think Marketing Published May 14, 2020 Ramadan 2020
Share
2 Min Read
SHARE

Every Ramadan we always look for different and creative adverts than the ones aired last Ramadan. Over the last couple of years, we were impressed by more than just one advert, and every Ramadan we set our expectations even higher since the world of advertisement is always developing.

Great copy can make or break your advertising campaign. During Ramadan, Middle East brands releases adverts that aims at garbing the viewers’ attention, connect emotionally and create digital engagement. Some brands win and some will not!

Since we are keeping a close eye on the adverts this Ramadan looking for the one that will impress us the most, we couldn’t help but notice something. Even though some brands’ adverts nailed people’s admiration and were definitely successful, they lacked genuineness or originality as they depended on either the same concept as last year or used an idea that was presented by another brand.

 

- Advertisement -

Al-Nas Hospital and 57357 Hospital, Telepathy?

Al-Nas Hospital released an advert that gathered kids singing a remake of the “We Da Meen” song by the famous Nelly. Once the advert was released, almost everyone fell in love with it and with the kids and we can’t deny that it grabbed the attention. The advert has 264K views on Facebook and over 793K views on Youtube.

But there’s one thing we noticed, as much as we love to admit that the advert is successful and beautiful, unfortunately, it used the same idea, concept and even song that was used by 57357 Hospital almost 3 years ago.

 

Etoile – Same Idea, Different Song

It is undeniable that last Ramadan, Etoile went viral with their collaboration with the famous Khaled Eleish when they released the “Etoile 3amalet Konafa” advert. This advert was so successful and everyone was talking about it and even singing its jingle.

This Ramadan, Etoile used the same “Konafa” concept with a collaboration with Khaled Eleish but a different jingle.

 

White Point: Reduce, Reuse, Recycle

The Egyptian manufacturer El ABD Co. promotes the Italian designed front Loading washing machines “White Point”.

White Point collaborated with the singer Nicole Saba last Ramadan to promote its household appliances and electronic products.

https://www.facebook.com/WhitePointElabd/videos/807132566352674/

 

For Ramadan 2020. The brand used scenes from their previous advert to promote its products again!

We are not sure about the Intellectual Property contract between Nicole Saba and White Point. We are mainly focusing on measuring advertising effectiveness and impact as consumers aren’t just willing to engage with any old content.

https://www.facebook.com/WhitePointElabd/videos/1091880157879934/

I know what you’re thinking – consumers have already seen this content. How it should help in building a stronger brand for businesses and thus boosting sales?

Adding deep customized copy for the Ramadan 2020 and connecting advert across channels is highly recommended to take the brand to a completely different level.

Brands should’t forget that the content needs to be created based on actionable insights, high-quality visuals, and authentic ideas.

Although people loved some of these adverts, we were just looking forward to seeing something different this Ramadan.

Tell us in comments below, which brand did you notice used the same concepts?




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

International Chocolate Day: The Best Chocolate Campaigns to Ever Exist
2 Min Read
How Knorr’s Unbranded KBM Truck Cooked Up the Perfect Marketing Surprise
2 Min Read
Why Competence Beats Chemistry: A Smarter Approach to Hiring
2 Min Read
Sell Less, Tell More: Why Storytelling Wins in Today’s Market
2 Min Read
Le Kol Forsa W Sahbha: Dubizzle’s Reminder Campaign That Redefines Classifieds
1 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?