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Reading: Creative Video Gives Lead Singer a Photoshop Makeover as She Sings
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Creative Music Video Gives Lead Singer a Photoshop Makeover as She Sings

Creative Video Gives Lead Singer a Photoshop Makeover as She Sings

Think Marketing
By Think Marketing Published March 9, 2014 Campaigns Creativity
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Creative Music Video Gives Lead Singer a Photoshop Makeover as She Sings
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There are many videos and articles out there condemning the use of Photoshop to alter a model’s body in unnatural ways. The music video was created by directors Nándor Lőrincz and Bálint Nagy for Hungarian singer Boggie. In three minutes, Boggie is transformed from a normal, no-makeup-on, beautiful woman into a glowing Barbie-like version with lighter skin, different hair, different colored eyes, and so on.

Recommended: Advertising Models: The Idea Just Doesn’t Exists !

Of course, anybody familiar with Photoshop will realize that this isn’t being done live as is being shown in the video. It’s also obvious that a good bit of the improvement between the before and after can be attributed to hair, makeup and lighting.

BOGGIE – NOUVEAU PARFUM (official music video) from THE SOUP on Vimeo.

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But the message is clear nonetheless: don’t believe everything you see. Perfectly symmetrical eyes that shine extra bright, flawless skin that somehow survives without the benefit of pores and perfect makeup (applied either in post or by professional artists), while commonplace in magazines, are not commonplace in real life.

 




Think Marketing March 9, 2014
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