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WE launches Ramadan tactical Ad while planning for World Cup mega campaign

Telecom brands usually generates Egypt’s top buzzing campaigns on digital media during the holy month. Telecom Egypt’s WE has only been around for a little over half a year, and is still trying prove ...

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

The World Cup is 25 days away. BBC Sport are one of the TV channels where fans will be able to watch the games LIVE. The BBC’s World Cup trailer is created to deliver an operatic montage of historic a...

Orange’s Ramadan 2018 ad is first to hit 1M views on Facebook

This year may be the brand’s 3rd time in Ramadan since its rebranding from Mobinil, but Orange has quickly been gaining in terms of advertising levels since its entrance. The first half of the year ha...

Vodafone launches first mixed World Cup and Ramadan mega campaign

It’s the first day of Ramadan and brands are jumping into the Arab Superbowl, throwing their best work onto our screens. One of the biggest anticipated campaigns has always been telecommunications ser...

Ramadan 2018 Campaigns: First Day Recap

It’s finally here, Ramadan has started and so has the festivities we all expect throughout Ramadan. The lanterns are swinging in the wind, with bright lights covering dozens of buildings and the sound...

Ramadan 2018: Twitter embraces Ramadan themed content

Social media platforms have changed the way we connect and communicate with people, our beliefs and values. For Ramadan, it has brought Muslim communities closer than ever, especially those who are li...

Mountain View deviates from Real Estate norm and creates its own Fawazer for Ramadan 2018

Ramadan is right around the corner. In a few hours, tv, mobile and computer screens will be filled with some of the most worked-on ads of the year. The high saturation of ads is a staple of this time ...

What do we expect from brands this Ramadan?

As lifestyles shift due to the holy month, so should the focus of brands. Ramadan is a great time to be more spiritual, engaged and helpful as both people and a brand. It is also a time where consumer...

Shell gives a marketing lesson in how to create an Egyptianized campaign

While all marketers knows that “Content Is King, But Engagement Is Queen” it seems like the story is the real king of any advertisement campaign. There is no need to use weak signals when ...

Vodafone Ramadan Campaigns: From “Big Family” to Drama, Suspense and Action!

Vodafone Ads may be one of the most anticipated brand campaigns during Ramadan, whose ads for the last few years have garnered extensive viewership, but for marketers, Vodafone locked itself in a cont...

YouTube report: How to master Ramadan content?

Ramadan is slowly approaching. The time for lanterns, binge eating and entertainment surfing comes closer with each and every day, and so does the time when companies must put their best foot forward....

Vezeeta’s choice; why tech businesses still need traditional media?

Everyone is a critic or an expert nowadays, everyone has an opinion or a story, whether it is theirs or from a family-member or friend. Especially when it comes to our countrymen, where it has become ...