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Coke Got Milk ! #Fairlife

Coca-Cola-FAIRLIFE-PROTEIN-MILK

Coca Cola, famed for its carbonated drinks, is now shifting focus slightly; it is investing in “Fairlife” – a diary products company. Fairlife has already started advertising in the United States but its campaign seems a little too racy for a milk brand. A few print ads show women dressed in “splashing milk” while captions like “Drink what she’s wearing” and “Milk that Mooves you” are scrawled in bold letters above one of them.

Fairlife has already started advertising in the United states but its campaign seems a little too racy for a milk brand.

Fairlife has already started advertising in the United states but its campaign seems a little too racy for a milk brand.

Fairlife, which will launch in the US next month, will cost twice as much as regular milk. Fairlife’s products are supremely healthy products and will carry 50 percent more protein and 30 percent less sugar and will be completely lactose free. They also have a unique filtering system through which they can improve the nutrients in milk.

Fairlife has already started advertising in the United States but its campaign seems a little too racy for a milk brand. A few print ads show women dressed in “splashing milk” while captions like “Drink what she’s wearing” and “Milk that Mooves you” are scrawled in bold letters above one of them. The social media is abuzz with these new ads and most think they are ridiculous! But in its defense, FairLife says that the ads were inspired by classic pin up girls. The ads have been created by London-based photographer Jaroslav Wieczorkiewicz.

FAIRLIFE PROTEIN MILK

FAIRLIFE PROTEIN MILK

Speaking at a consumer conference Coke’s global chief customer officer Sandy Douglas said: ‘We’re going to be investing in the milk business for a while to build the brand so it won’t rain money in the early couple of years. But like Simply, when you do it well it rains money later.’

But consumers expressed the feedback for #Fairlife Ad Campaign on Twitter in a different way !


CocaCola has launched a new product: FairLife Milk, but is their innovative campaign too far?

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