Coke deliver happiness Asian workers in Dubai

A new Coke vending machines, this time it’s Y&R Dubai who try to take the campaign just a little further. Y&R have an insight: Happiness is hearing your children’s voice. Happiness is calling the one you love. and the United Arab Emirates have a population that is different, because in Dubai there’s many many workers from abroad who are working to send money home to their families. These people can’t really spend their hard earned money on really expensive phone calls, and this is where Coke steps in. Welcome to the happiness phone booth, where making a call to India or somewhere else on the Asian Subcontinent costs a Coke cap for three minutes.

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Client: The Coca-Cola Company
Agency: Y&R Dubai

Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Ash Chagla, Kalpesh Patankar
Copywriters: Ash Chagla, Athina Lalljee
Art Directors: Kalpesh Patankar, Khaled Said

Agency Producer: Sam Eid
Editor: Subash Mishra

Production Company: Pixel Plus Media
Production House: Dejavu

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