Coke commercial asks people to comment more in real life

Every moment in your life is unique and precious. Enjoy it! Live it to the fullest! Let nothing distract you from drinking every last drop of this sweet nectar called life. Think about sharing it online later.

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers’ short attention spans. So it’s interesting that Coca-Cola reach the top of branded video Adweek/VidIQ chart with a YouTube video encouraging people to unplug from technology.

Phubbing is a term coined as part of a campaign by Macquarie Dictionary to describe the habit of snubbing someone in favor of a mobile phone. In May 2012, the advertising agency behind the campaign – McCann Melbourne – invited a number of lexicographers, authors, and poets to coin a neologism to describe the behavior. The term has appeared in media around the world, and was popularized by the Stop Phubbing campaign created by McCann.

Coca-Cola: Stop phubbing around

Brand: Coca-Cola
Media: Online
Category: Non-alcoholic drinks
Agency: Ogilvy
Geo: United Arab Emirates
Coca-Cola: Stop phubbing around
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Ramzi Moutran
Creative Director / Director: Sascha Kuntze
Account Director: Tarek Shawki
DoP: Mihai Marius Apopei
Agency Producer: Amin Soltani
Designer: Diana AlZubeidi
Production Company: Mitra Film

The Online Advert titled Stop Phubbing Around was done by Memac Ogilvy Dubai advertising agency for brand: Coca-cola in United Arab Emirates. It was released in the Dec 2014.

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