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Reading: The loss of Wael Gomaa and the win of all Gomaa[s]
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The loss of Wael Gomaa and the win of all Gomaa[s]

Think Marketing
By Think Marketing
Published: March 13, 2014
Campaigns
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A true example of how to positively make use of your loss. Coca Cola make use of Egypt scandalous out-stead of World Cup qualification against Ghana turned it into humorous advertisement. Wael Gomaa defeated on the play ground but not at heart!


Brand: Coca Cola
Agency: FP7/CAI

Creative Director: Tameem Younis
Creative Director: Maged Nassar
Art Director: Sherif Youssef
Senior Graphic Designer: Mohamed Abdel Hamid & Ezzat Soliman

Head of Production: Heba Radwan
TV Producer: Ashraf Hosafy
Assistant TV Producer: Inas Nagy
Post Production Supervisor: Mahmoud Enayet

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Business Unit Head: Ahmed Fayez
Account Director: Magued Farahat
Account Manager: Ahmed Youssef
Account Executive: Yara Walid

Director: Omar Helal
DOP: Kim Micheal

Production House: Film Marshals
Post House: Aroma

Music By: Ali Fathalla
Sound Studio: Frequency




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