The Coke vs. Pepsi conflict was always a rich case to study world wide, the brands have been fighting each other for more than a century.
Coke vs. Pepsi conflict History//
- The saga began in 1886, when John S. Pemberton developed the original recipe for Coke.
- Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham.
- Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe.
- Pepsi went bankrupt because of WWI.
- During WWII, Pepsi amped up its advertising and started selling its drink in cans.
- In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up.
- Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands.
- Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment.
- Coke has a big lead in cola market share over Pepsi, but Pepsi’s multiple business lines haul in more cash.
- Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally
- They’ve both embraced the digital world as social media gets bigger and bigger.