Ramadan become a season of shopping. Marketers in Egypt and many countries across the Muslim world develop a special campaign theme during this season in order to take the advantage of high purchase power. We cover some of brands approaches of Ramadan 2014 marketing campaigns in MENA region focusing on the Egyptian market from Digital Media perspectives.
Campaign Analysis on Social Media Insights by Think Marketing Team was conducted over a sample of social media data and a mere projection of third party views being active on expressing their thoughts spontaneously without least interference of researcher’s point of view or any commercial affiliation.
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