Coca cola Personalization vs. Pepsi Nostalgia [Case Study]

Ramadan become a season of shopping. Marketers in Egypt and many countries across the Muslim world develop a special campaign theme during this season in order to take the advantage of high purchase power. We cover some of brands approaches of Ramadan 2014 marketing campaigns in MENA region focusing on the Egyptian market from Digital Media perspectives.

Campaign Analysis on Social Media Insights by Think Marketing Team was conducted over a sample of social media data and a mere projection of third party views being active on expressing their thoughts spontaneously without least interference of researcher’s point of view or any commercial affiliation.

This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Think Marketing Magazine , which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Think Marketing Magazine . Any use or disclosure in whole or in part of this information without the express written permission of  Think Marketing Magazine is prohibited.

Share this (if you think this Study has a point) by clicking the Facebook and Twitter share icons below.