International beverage giant, Coca-Cola, is raising the nostalgia factor by bringing back their iconic “contour” bottle to its fans. Coca-Cola’s bottle may be over 100 years old, but it continues to be one of the most recognizable commercial products in the world.
The “contour” bottle is back with a small twist on making it more relevant to the youth of today.
Celebrating the bottle’s return are several celebrities, excited to show off their love and stories of the brand. With a bottle over 100 years old, the brand manages to keep it youthful and cool through their new campaign, “A story behind every bottle.”
Celebrities such as Amina Khalil, Ahmed Hatem, Amir Eid, Mohamed Sharnouby, Lara Scandar, Tamer Hashem and Enjy Kiwan have joined in. Each young star has uploaded a video sharing their special moments or stories with the brand.
Coca-Cola’s shape has been part of generations worth of outings and stories. From proposals to some of the most important family moments of the year, the bottle and its brand enjoy a long history of being part of life’s big adventure.
It has been a part of most people’s lives since their youth or even birth, which is seen through the fact that soda is usually ordered as “Coke” or “Cola.” This plays on the fact that Coca-Cola has always been a master at capturing attention and keeping the brand relevant through great choices of brand ambassadors and great story telling.
Through strategic planning and a whole lot of heart, this beverage brand has been able to balance a nostalgic flavor with a youthful and vibrant offer to newer generations. Luckily for Coca-Cola, they have the heritage, the talent and the know-how to play both sides of the bottle successfully.
Now the brand is asking everyone to share their favorite stories with the iconic Coca-Cola contour bottle, to keep the love and fun going.
Grab this blast from the past and share your stories online with your favorite celebrities.