Celebrities are surprising Uber riders all over Cairo, by turning up as drivers. Mahmoud El Esseily was accepting rider requests last week, entertaining his passengers by playing road games, sharing stories, calling friends, singing together, and more.
All of this was a part of Tayarah’s first episode of the new hit online show “3ala Fein ya Negm?”.
“At Uber, we want to use our technology to provide experiences and thought why not give our riders something to really remember, at the push of a button,” said Anthony Khoury, Uber Egypt GM.
About Uber MENA
Uber’s mission is to make transportation as reliable as running water — everywhere, for everyone. We started in 2009 to solve a simple problem – how do you get a ride at the touch of a button? Six years and over a billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars.
In the Middle East, Uber is already in Alexandria, Amman,Bahrain Beirut, Cairo, Casablanca, Dammam, Dubai, Abu Dhabi Doha, Jeddah, Istanbul, Lahore Riyadh and the Eastern Province with plans for expansion across the region. To request a ride, users must download the free application for Android, iPhone, Windows Phone, Blackberry 7, or sign up at uber.com/app. For more information, please visit: uber.com/cities.
Tayarah is a creative media production hub specialized in online content. Starting in 2012, Tayarah produced it’s own online shows under the name of Disalata, along with special one-off viral content and campaigns. Tayarah also specialized in creating and producing online content for companies and clients. Specializing in online content, Tayarah grew to produce its own shows, ads, songs, and viral campaigns, along with similar content to clients as well.