Listen to this article
Ramadan season is known to be the month of creativity on Egyptian TV screens. Many campaigns and series are presented on TV; each year, there is always a campaign and a series that stands out in the market. The People’s Choice Ramadan Awards by Creative Industry Summit allows the audience to choose which ad, series, actors, agencies, and directors stood out in Ramadan 2024. Here, we are going to focus on the shortlisted ads and their categories. The idea of this award is very smart because it gives insights into how the audience reacts to certain types of content and what content pieces stand out in the competition.
Empowering Egyptian Creativity: The Impact of the People’s Choice Ramadan Awards
The People’s Choice Ramadan Awards was launched in 2023 and was a huge success. The idea of the awards helps support Egyptian creatives’ work and shows appreciation. Creative Industry Summit has a pivotal role in the creative economy by supporting entrepreneurship and attracting foreign investment in the creative industry.
Voices of the Audience: How the People’s Choice Ramadan Awards Elevate Creativity in the Industry
The People’s Choice Ramadan Awards has a strong impact on the economy because it sheds light on creative people and work, which attracts investments in the creative industry and shows how there is demand for new ideas. Also, the event shows how fans’ voices are heard in the creative industry and how their decisions and votes are important. The awards value the audience’s opinions and show how the creative industry is democratic to hear and act upon public opinion.
The Short-Listed ADS category:
Best Agency:
MediaHub
Tarek Nour Communications
Synergy
Circus
Best Copywriter/ Songwriter:
Ayman Bahgat Amar (Etisalat)
Aziz Al Shafyei (Telecom Egypt)
Menna Adli El Kiey (Alkbous)
Tamer Mahdy (B Laban)
Best Creative Team:
MediaHub
Tarek Nour Communications
Synergy
FP7 McCann Cairo
Best Creative Director:
Ashraf Saiid Nassar ( مدينتيTMG)
Mohamed Nassif (Telecom Egypt)
Mohamed Zohair (Orange)
Hussien Diaa (Palm Hills)
Best Comedy Ad:
Bawady
Bonjorno Café
EG Bank
Palm Hills
ORA
Best Ad:
Orange
Etisalat
Telecom Egypt (WE)
Al Nas Hospital
Fresh
Best Motivational Ad:
Al Nas Hospital
Banque du Caire
Banque Misr
National Bank Of Egypt
Best Corporate Ad:
Al Nas Hospital
Fresh
Etisalat
Telecom Egypt (WE)
Best Use of Celebrity:
Al Nas Hospital
Fresh
Telecom Egypt (WE)
Palm Hills
Juhayna
Best Jingle:
Telecom Egypt (WE)
Etisalat
Fresh
Orange
Best NGO’s/CSR:
Al Nas Hospital
Magdi Yacoub Foundation
Ahl Misr
57357
Best Director:
Mohamed Zayat (Juhayna and Palm Hills)
Marwan Hamed (Telecom Egypt and ORA)
Mazen Al Motagawel (Al Nas Hospital)
Mohamed Sami (Fresh)
Best DOP:
Omar El Badrawy (National Bank of Egypt and Fresh)
Beshoy Rosvelt (Banque du Caire and Etisalat)
Ahmed Tahoun (Orange)
Mazen Al Motagawel (Al Nas Hospital)
Best Executive Producer:
Mohamed Abdel Reheem (Orange, Al Baraka Bank, MMHD, and Seven)
Shady Abdel Aziz / Ahmed Arafa (Juhayna, Elaf, B Laban, Chipsy, Amazon EG, and Lipton)
Hesham Soliman (Al Nas Hospital and Ahl Masr Foundation)
Adel Abdallah (Telecom Egypt and Valu)
Best Production:
Kay-Oh Production (Amazon EG, Elaf, Bonjorno Café, B Laban, Juhayna, and Chipsy)
Rhino & Oxpecker Productions (Seven, MMHD, Al Baraka Bank, Orange)
Good People (Agricultural Bank Of Egypt, EG Bank, Ministry of Social Solidarity)
MediaHub (Fresh and TMG)
Best Stylist:
Farida Foaud (Etisalat)
Reem El Adl (Telecom Egypt and Vodafone)
Farah El Sayed (Palm Hills, Inertia, and Orange)
Asmaa Amr (Banque du Caire)
Best Art Director:
Mark Wagih (Banque du Caire, Agricultural Bank of Egypt, Alkbous, Allianz, and El Mashreq Bank)
Nadine Hussein (Juhayna)
Radwa B Ali (Palm Hills)
Neveen Nagy, Mohamed Abdella, Hassan Barakat, Noura Fawzy, Silvana Nashaat, and Melannia Medhat (Etisalat)
Best Post Production House:
Vivid Studios (Seven, Ahl Masr Foundation, Orange, Al Baraka Bank, Elaf, Arabia Development, TMG Mosques, Cadbury Egypt, Etisalat, Fawry, Lipton, and Magdi Yacoub Foundation)
The Crew (Fresh)
Aroma Studios (Bonjorno Café, Bawady, Ora, E-Bank, Juhayna, WE, ERG Developments, Misr Italia Properties, Toshiba, and Vodafone)
Jazz Films (National Bank of Egypt)
Best Editor:
Ahmed Hafez (Bonjorno Café, Juhayna, ERG Developments, and Bawady)
Baher Rasheed (Cadbury Egypt, Arabia Development Egypt, Etisalat, and Magdi Yacoub Foundation)
Amr Akef (Fresh)
Kamal El Mallakh (Al Nas Hospital, Alkbous Tea, and NBE)
The People’s Choice Ramadan Awards by Creative Industry Summit celebrates the best of Egypt’s creativity during the Ramadan season, with the audience choosing the standout ads, series, and talent.
