It’s that time of the year – award season – and local brands continue to show up and stand tall while confronting regional key players. Recently, popular resident destination giant Cairo Festival City Mall (CFCM) was awarded by the Middle East Council for Shopping Centers (MECSC) with a Silver award in the category of Net Operating Income Enhancement (NOI), making it the first Egyptian Mall to win this award.
The Middle East and North Africa Shopping Centre Awards are a prime opportunity for shopping center owners, retailers, developers, management companies, architects, designers and industry professionals to showcase their efforts in design, development and operation of their unique centers and award-winning retail stores, presented at the RECon Middle East & North Africa 2018 gala.
The award shows off just how much Cairo Festival City Mall has grown with their marketing strategy to increase visitation and set trends. This has been a big year for the mall, executing innovative outdoor activities using the hype and excitement surrounding the world cup season.
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During the World Cup’s Trophy Tour earlier this year, the trophy passed by Cairo, landing in CFCM’s back yard. This being Egypt’s first time back in the world cup after many years, the hype around the visit was momentous.
With such a high profile and highly anticipated event, CFCM had a major challenge; the compromise between entertainment and security. Fortunately, the mall’s management was able to balance this well, creating a remarkably successful and memorable event.
CFCM was so dedicated to the cause, to the extent that they continued to share the country’s enthusiasm through several activities throughout our time in the WC, including using their “village” area to create a stadium-like experience during matches. The days included football freestylers, bands singing the national anthem, a giant 16×9 screen and more.
Cairo Festival City is currently celebrating its 5th year anniversary with various ongoing consumer-led activities, showing off its ability to create nation-wide buzz surrounding its successful activities.
CFCM is working towards a strong partnership with their stakeholders to provide an unprecedented experience for its customers with several offerings including shopping, dining, entertainment and home accessories.