Cadbury recently announced that it is one of the first brands in Egypt to join the new advertising services provided by Instagram. Instagram had just announced the launch of its advertising services for various brands worldwide allowing them to target their Instagram fans through a new technique providing links of their ads on targeted profiles and getting immediate ad interactivity.
“We were very enthused to be one of the first advertisers on Instagram ads in Egypt with the presence of more than 400 million Instagram users worldwide, making it one of the most important mobile advertising platforms”, says Sherien Ezzat, Senior Category Manager, Chocolates, Mondelez Egypt & North Africa.
In addition, Instagram allows advertisers a new way to monitor the performance of the ad, control and schedule its posting date, as is the case in the Facebook.
“Our first Instagram ad was a video for Eid Al Adha greetings promoting chocolate Cadbury in no more than 30 seconds. The Statistics provided by Instagram for advertisers indicated that this video has reached more than half a million Egyptians, with more than 21 thousand interactions. We have also noted a significant increase in the number of those who follow our Instagram account jumping up to 3times in just 4 days, and this is something worth noting”, added Sherien.
In this way, brands can focus more on direct sales and provide other services through Instagram ads such as downloading applications or software, or following other events, directly from the same ad.
To follow Cadbury Egypt Instagram account: CadburyEgypt
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelēz Egypt Foods
Mondelēz Egypt Foods is a member of the Mondelēz International group of companies. The company is market leader in Chocolate, Gum, Candy, Powdered Beverages, and one of the major players in Biscuits, with a portfolio of the world’s favorite brands like Cadbury Dairy Milk, Marvelous Creations, Flake, Moro, Tang, Oreo, Tuc, Trident, Clorets, Éclairs and Halls, as well as local brands such as Mandolin, Gersy and Jelly Cola. Mondelēz Egypt Foods is a regional player and exports to 20 countries in the region.