BSocial is an Egyptian social media agency under SYNCCORP founded in 2010, Decided to participate in Facebook Studio annual competition to sign the first Egyptian participation in Facebook Studio competition.
The Facebook Studio Awards celebrate the agencies and brands that are helping people and businesses connect.
Facebook Studio Criteria:
This year the jury will be looking for work that exemplifies the following:
- Is the work social? Are people and social interactions at the core of the idea?
- Does the work seize the creative opportunity of Facebook? Do your Page posts have killer copy and engaging photography? Are you creating content that makes the Facebook experience better?
- Does it scale? Is it easy for people to interact with and share your content? Are you using Facebook marketing products to extend the reach of your message?
- Did the work drive business results? Did you deepen relationships with customers, increase sales, drive word-of-mouth at scale?
You Also can discover Facebook Studio Awards Awards winner for 2012, Click Here
Participation for Facebook Studio with Tie Shop Store:
BSocial Team submitted in Facebook Studio Awards with a project for Tie Shop Store …
Tie Shop Store [ to test the app click here]
Tie Shop has been one of the most popular scarf shops in Egypt since 1993. Tie Shop was looking for ways to boost its sales online anywhere, anytime. It also wanted to get more closer to its customers and understand their purchasing habits and shopping lifestyle.
BSocial developed an F-commerce solution to facilitate and execute sales transactions for Tie Shop through an Facebook app (BStore) that converted fans to frequent shoppers and turned the Tie Shop Page into one of the most effective points of sale.
Targeting 4,285,000 females in Egypt who are interested in fashion, scarves, ties, beauty, veils, and cotton, the Tie Shop Facebook Store app contains more than 600 items distributed in five different scarves categories. Each item can be viewed with zooming feature, details, and pricing, and can be rated, liked, or shared.
Fans can shop and add the items they want to their shopping cart, and the whole transaction takes place inside Facebook. Each fan can manage their own account in the store, where they can view their available discounts, invited friends, and shopping history.
The app encourages fans to enter the store and use their one-time exclusive 25% discount on their first order from the Facebook store. They can also get more discounts on their next orders by inviting their friends, getting a 5% discount for each accepted invitation, which built stickiness and maximum reach for the online store.
The app was supported by Facebook ads and creative Page posts that drove fans to enter the store.
Campaign Performance
Using Facebook ads to promote the store launch, the campaign spend $320 and acquired 7,060 fans in seven days. This generated 6,980 installs of the application, with a conversion rate of 97%.
People placed 33 orders during the first seven days, spending $1,250, which shows clear success for the initiatives: in terms of ROI, each $1 spend in paid ads returned $4 in sales.
The Tie Shop Facebook store outranked one of the physical stores owned by the client in average monthly sales.
Campaign Info
- Client: Tie Shop
- Brand: Tie Shop
- Company: BSocial, Cairo
- Target: Egypt · Europe, Middle East & Africa
- Languages: Arabic, English (US)
- Category: Retail
- Objectives: Awareness, Intent, Sales
