Creative

Brands that stepped up for International Women’s Day 2018

International Women’s Day is all about celebrating women for their courage, strength, ferocity, compassion and achievements.

It is also a great time for many brands to hop on and expand to/or reach female audiences, putting themselves as supporters of women. It is a great time to show CSR, or even show compassion and solidarity with their female audience.

Here are 5 examples of brands that celebrated March 8.

 

Avon

Avon not only released their international music video from Swedish electro-pop female duo Icona Pop, representing the brand’s global #StandforHer campaign for International Women’s Day, but also created an event for some of Egypt’s most inspirational women.

 

Avon Egypt hosted Egyptian women who were able to break stereotypes, boundaries, and break into male dominated fields. One of their guests was Egypt’s first ever female bodyguard Hind Wajih.

 

 

EgyptAir, Emirates, AirArabia

We couldn’t just choose one Airline this year. All three major airlines were moved this year, creating successful flights led by an all-female crew.

On March 8, EgyptAir launched 2 successful female led flights to Abu Dhabi and Kuwait. Egyptian pilots Hasnaa Taymor and Heba Dawresh led EgyptAir’s flights, alongside co-pilots Sara Abd Al-Fatah and Sara Roshdey.

Emirates Airlines also prepared their own female led flight, the plane was nicknamed the “Superwomen” airbus. It should be noted that many commenters have commented that the 3 heads of the operation were foreign women, not including any mention of Emirati women.

AirArabia also organized their own female led flight.

 

Careem

Rideshare apps have always been filled with mainly male drivers, but Careem wants to try and change that.

With their #SheDrivesChange campaign, Careem states that they are committed to employ 20,000 female drivers by 2020, to empower women across the region.

The campaign aims to change mindsets, stereotypes and create equal opportunity for women in the region.

 

Vodafone

Using the cuteness of children, Vodafone’s global ad for International Women’s Day has young children questioning female stereotypes, not understanding why they were created, the ad starting with “Big change can start from little questions.”

 

 

Jude Benhalim

Jude Benhalim, a Cairo-based jewelry and handbag design house, broke out in red for this year’s Women’s day.

The design hour recreated their current collection in red, as well as collaborating with Egyptian NGO Banati Foundation (Abnaa El Ghad) to support young girls on the streets of Egypt. 15% of the proceeds for the recreated collection will go to the foundation.

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JUDE’S ODE TO WOMANHOOD: NOT ALL IS LOST ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ To our mothers and daughters To the women in charge To our sisters To our friends But more importantly, to our fighters Not all is lost ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In celebration of Women’s Day, JUDE BENHALIM has chosen to take part in supporting women by recreating her favorite pieces from her current collection titled DIGITAL CITIZEN, in the color RED. The designer was inspired by the vibrant color as it represents energy, strength, power, determination as well as passion, desire, and love; forces that every woman beholds within. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this occasion, we have collaborated with Egypt-based NGO @banatifoundation (Abnaa El Ghad) Foundation that focuses on protecting and supporting street girls whose lives are exposed to mental, physical, and sexual abuse on the streets. 15% of all proceeds of this limited edition collection will go towards endorsing the cause. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ——– SHOP RED REVOLUTION COLLECTION NOW ON WWW.JUDEBENHALIM.COM ———-⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photography: @malakelsawi | stylist: @ahmednnabil | MU: @dianaharbymua | MUA Assistant: @_thepeculiar | Models: @shadden_af | wardrobe: @kojakstudio #JudeBenhalim #Jewelry #WomensDay #RedRevolution #NotallIsLost #Women #DigitalCitizen

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Why should brands celebrate International Women’s Day

1 – Celebrating special holidays bring both female staff and consumers together, with both gaining more respect for the brand through its appreciation.

2 – Brands can promote conversation, awareness and encourage engagement from both active and nonactive fans.

3 – Show your brand’s compassionate and forward-thinking side through encouraging and appreciating women who take control of their lives and are breaking barriers for other women.

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