With every major news or big event comes a new challenge/opportunity for marketers to create a buzz on Social Media to keep up their fans and followers engaged. Few weeks ago we saw how the dress argument twisted by content marketers to turn the news to their brands advantage. Today digital marketers thought about Solar Eclipse to find digital angles to grabs social media fans eyes.
PlayStation
Lights out. Power on. #SolarEclipse #PS4 pic.twitter.com/17dpATDo3Q
— PlayStation UK (@PlayStationUK) March 20, 2015
Persil UK & Ireland
Here’s one you CAN look directly at. #Eclipse2015 pic.twitter.com/o7clR6Hgr7
— Persil UK & Ireland (@persiluk) March 20, 2015
Samsung Galaxy: Eclipse
Samsung created a print, social and outdoor campaign that features its new Galaxy S6 eclipsing the sun, accompanied by the line “Next is all others eclipsed.”
Chupa Chups: #ChupaChupsEclipse
Chupa Chups created a digital version of a poster at London’s Waterloo station on a similar theme, in which a Chupa Chups cola lollipop slowly crossed a lemon lollipop.
Just Eat UK
Solar eclipse? Sounds delicious. #Eclipse2015 https://t.co/GvmUGSrM4G
— Just Eat UK (@JustEatUK) March 20, 2015
Pizza Express
We've got high hopes for #Eclipse2015 pic.twitter.com/OXudZaFGtB
— PizzaExpress (@PizzaExpress) March 20, 2015
#Oreoeclipse Campaign
Oreo has launched a campaign to coincide with today’s (20 March) solar eclipse to amplify its current global push Play with Oreo.
You can enjoy an #oreoeclipse more than oncehttps://t.co/aAEjooSqU6
— OREO Cookie (@Oreo) March 20, 2015
The largest scale element of the #Oreoeclipse campaign will see the production of the first-ever translucent cover wrap of The Sun newspaper.
Guys, you're loving the #oreoeclipse cover – but don't ACTUALLY use it to look at the eclipse, alright? pic.twitter.com/xf492w0cQT
— The Sun (@TheSun) March 20, 2015
The head of Oreo’s UK social media team Tweeted:
https://twitter.com/bbrassett/status/578708630343675904
You may have heard of the “newsjacking” concept now. When it comes to newsjacking you better play it smart or, keep your fingers away from keyboard.
