Brand ManagementCreativeEngagement StrategySocial Media Management

7 Brands shine with Newsjacking over the Solar Eclipse

With every major news or big event comes a new challenge/opportunity for marketers to create a buzz on Social Media to keep up their fans and followers engaged. Few weeks ago we saw how the dress argument twisted by content marketers to turn the news to their brands advantage. Today digital marketers thought about Solar Eclipse to find digital angles to grabs social media fans eyes.


Persil UK & Ireland

Samsung Galaxy: Eclipse

Samsung created a print, social and outdoor campaign that features its new Galaxy S6 eclipsing the sun, accompanied by the line “Next is all others eclipsed.”



 Chupa Chups: #ChupaChupsEclipse

Chupa Chups created a digital version of a poster at London’s Waterloo station on a similar theme, in which a Chupa Chups cola lollipop slowly crossed a lemon lollipop.

ChupaChups Eclipse


Just Eat UK

Pizza Express

#Oreoeclipse Campaign

Oreo has launched a campaign to coincide with today’s (20 March) solar eclipse to amplify its current global push Play with Oreo.

The largest scale element of the #Oreoeclipse campaign will see the production of the first-ever translucent cover wrap of The Sun newspaper.

The head of Oreo’s UK social media team Tweeted:

You may have heard of the “newsjacking” concept now. When it comes to newsjacking you better play it smart or, keep your fingers away from keyboard.

Think Marketing

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