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Boshret kher go viral

Boshret Kher go viral with global exposure

Hesham Shata
By Hesham Shata
Published: May 25, 2014
Digital Marketing
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1 Min Read
Boshret kher go viral
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The most famous song in Egypt now  Boshret Kher, extending upward on all Social Media in Egypt and Middle East with interest from Kuwait, Saudi Arabia and United Arab Emirates. While we can’t tell exactly how many versions been created on different Social Media Networks, it successfully made about 161,000 different versions on YouTube.

The secret of virility

All studies explains that for a video to viral, it needs to evoke audience emotions, Its more than the lyrics and the rhythm, The right content should have to touch people’s hearts and trigger thoughts. Also a fact worth being mentioned that people tend to share positive videos more than negative ones. A good example of this was Harlem Shake and the latest cover of Pharrell Williams’ “Happy”. The likelihood of someone choosing to forward a video depends on the emotion provoked by that video and this is exactly what Amr Mostafa melodies and Hussein el Jasmi voice did !

Boshret-kher-www-google-com-trends-explore
Exploring Boshret Kher on Google Trends

 

Van Damme join the party

This adorable song and its cover video has instantly gone viral with versions included but not limited to Alaa’ Wali El Din, Adel Emam, Ismalie Yassein. But a remarkable version was made for Jean Claude Van Damme and he liked it even if he didn’t understand the lyrics and decided to share it with his 21 Million fans.

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Jean Claude Van Damme share his version of Boshret Kher video
Jean Claude Van Damme share his version of Boshret Kher video

This post of-course captured the Egyptian fans attention [Egypt ranked 4th in Distribution of Fans with 3.5 % of total page likes]and soon it become the most commented post on Jean-Claude Van Damme fan page this week with 3,110 comments and it gave a boost for the page Egyptian fans acquisition beyond normal growth rate.

Jean-Claude Van Damme Fans in Egypt
Jean-Claude Van Damme Fans in Egypt

 

Boshret Kher Virility on Twitter

Boshret kher organic mentions on Twitter
Boshret kher organic mentions on Twitter [Total 81,997 mentions]

Boshret Kher Virility on YouTube

Hussain Al Jassmi - حسين الجسمي uploaded video views
Hussain Al Jassmi – حسين الجسمي uploaded video views [Boshret Kher on channel views : 15,572,251]

 




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ByHesham Shata
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Non-traditional strategic thinker, analyzer and ideas igniter using digital marketing tactics and digital media analytics to guide premium brand’s digital businesses.

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