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Competition between brands never ends and that is why new brands join the market with their innovative ideas. Since the boycott began and the shift from global to local took place new local brands came on the rise and some got revived again. The boycott gave a huge chance to many local brands to go to the light and gain new consumers it also gave the chance to brands that were left out in the market to get the recognition they needed in the market. Supporting local brands helps the country in different ways. Shifting from global to local helps the country’s economy and gives the chance for new local brands to rise in the market.
Market Insight: How big is the soft drink market in Egypt?
The Soft Drinks market in 2024 is projected to generate a combined revenue of US$12.08 billion across both at-home and out-of-home segments. The at-home segment, which includes revenue from supermarkets and convenience stores, is the dominant force, contributing US$8.97 billion to the total. This segment is poised for robust growth, with an anticipated annual growth rate of 16.90% (CAGR 2024-2028), reflecting a significant consumer shift towards at-home consumption.
On the other hand, the out-of-home segment comprising revenue from restaurants is expected to generate US$3.11 billion in 2024. This difference highlights the stronger inclination of consumers toward purchasing soft drinks for home consumption, possibly driven by factors like convenience and cost-effectiveness.
In terms of volume, the at-home market is anticipated to reach 7.2 billion liters in 2024, with the out-of-home volume expected at 781.3 million liters. The total combined volume across both segments is forecasted at 8.0 billion liters. Interestingly, the at-home market is projected to see a volume growth of 7.0% in 2025, further solidifying its strong position in the industry.
The average volume consumed per person at home is estimated to be 63.25 liters in 2024, underscoring the significant role that soft drinks play in consumers’ daily lives. This data points towards a thriving and expanding market, with considerable opportunities for brands to capitalize on both the growing consumer demand and the ongoing shift towards at-home consumption.
More Than Just a Boycott: A Chance for Local Brands
The boycott is a symbol of a new beginning to the local brands. Local brands today are taking the Egyptian market. Many people now are shifting their interest from global to local. Now there is a chance for many people to start their local brands and begin competing in the market. There is demand for local products, especially at that time and this is a great opportunity to start your journey. The boycott also gives a chance for fair competition in the market and new options for us.
Healthy Cola: A Refreshing Innovation
Have you ever wanted to drink cola without gaining some weight or without worrying about the number of calories in the drink? Well, from now on you don’t need to worry about the calories with the new Healthy Cola by Healthy & Tasty. This new cola does really fill a market gap. Many people not only locally, but also globally love cola and fizzy drinks; however, they contain a large number of calories and sugar which are not healthy for our bodies. Now we can enjoy our Healthy cola without being worried about the calories and the sugar.
Willy’s Cola: A Taste Sensation
The new taste and quality of the cola have entered the market. Willy’s Cola has now entered the market and is ready to compete. Willy’s Cola’s latest ad which took a comedic direction hammered on how Willy’s Cola’s taste is different and has other options like the cream soda. The ad also showed that every time they take a sip from the cola, they like it even more. The direction of the ad is smart and shows how the product is strong and ready to compete in the market. It is a smart idea for a brand that makes burgers and sandwiches to have its drink and expand.
Spiro Spathis: A Timeless Classic
The one and only Spiro Spathis is back and ready to dominate. Spiro Spathis has been in the Egyptian market for decades and I remember my parents and grandparents used to drink it when they were young. Spiro Spathis used to dominate the market many years ago. The origins of Spiro Spathis started almost in the 1920s when Egypt started making carbonated water bottles under the brand name Spout Lemonade. Spiro Spathis Company was founded by a Greek foreigner Spiro Spathis, he produced the first-ever soda drink in Egypt the Lemonade Flavor. The boycott gave Spiro Spathis a second chance to revive and get back in the market with its true potential.
V Super Soda Cola: A Soda That Sparkled Brighter
V Super Soda is one of the first brands to take a step to reach the light before the boycott. V7 brand started as a fizzy drink with various flavors and then at the time of the boycott, the new V Super Soda was introduced to the market. It actually tasted very good and made a huge hype on many social media platforms at the time of its release in the market. Being the first mover gives you an edge in the competition and makes your brand gain credibility in the market.
Going Local: A Boost to Our Economy and Innovation
Switching from global to local is important for our country. Going local gives a chance to many people find their true potential in the market not only in the food and beverage sector but also in many other sectors. We all must see our brands and recognize how they are strong and capable of competing globally. Local brands give a chance for people to find new job opportunities and new innovative ideas in the market.
It is time for our local brands to reach the lights and go global. The competition has never been easy, but with hard work and dedication, you can go places you never imagined. These brands taught us that when you see a chance or an opportunity never lose it. Now is the time for local brands to dominate the market and show their true potential in the competition. The change to the local market will motivate many people to start their local brands in many sectors in Egypt and will help us gain global recognition. We should all support local brands because they are one the main pillars of a brighter future.
