AUC’s Business School Renamed in Honor of Onsi Sawiris Following Historic $30 Million Donation
The American University in Cairo (AUC) has received a historic philanthropic gift valued at over $30 million from the Sawiris family, marking the largest donation in the university's history. In…
CEO of Stripe Patrick Collison Faces Backlash After Controversial ‘Great to Be Back’ Tweet in Tel Aviv
Patrick Collison, the Irish entrepreneur and CEO of Stripe, is facing significant criticism after posting a tweet that many have deemed favorable to Israel amid the ongoing war on Gaza…
Big Chips & Yasmine Abdel Aziz’s Campaign Takes a Bite Out of the Competition
Since the rise of the boycott, many local brands have made their debut in the Egyptian market and proven that they are strong and ready to compete globally. Many of…
From Bollywood to Hollywood: Inside E&’s Global Campaign
When it comes to creating unforgettable ad campaigns, telecommunication companies are top players that you wouldn’t want to challenge. They either do that with a powerful message, amazing visuals, and…
Meet Laila Khadraa: PUMA’s First Virtual Ambassador Created Using AI
In a bold move that merges technology with creativity, Puma recently introduced Laila, its first-ever virtual ambassador powered by AI. With the growing influence of digital innovation in marketing, this…
Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact
Many brands that are successful and famous in the market showcase how they are proud of their origin and culture. Being proud of your origin shows how your brand is…
The First Women Entrepreneurs Network (WEN) Forum Debuts, Driving Inclusive Impact
Women have had a huge impact on society since the beginning of humanity. Women are the reason for the successful people in our society. When you were still a baby,…
Building Strategic Partnerships: Interview with Talabat’s Ahmed El Wakkad
In today’s rapidly evolving digital economy, Talabat stands out as a leader in fostering partnerships that drive growth, innovation, and customer satisfaction in the food and Q-commerce industry. We had…
11/11 Singles Day: Origins and Marketing Impact of the World’s Biggest Shopping Day
Singles Day, celebrated on November 11th (11/11), started as a humorous “anti-Valentine's Day” in China, designed to celebrate the joys of being single. It has since evolved into the world’s…
Egypt’s CNC Manufacturing Leader Simplex Secures Major 8-Figure Investment
In a pivotal moment for Egypt’s startup and industrial sectors, Simplex CNC, Egypt’s foremost CNC manufacturing company, has secured an impressive 8-figure investment from an angel investor. This transformative deal,…
Filling the Gap of Authentic Egyptian Photostock: How Phlog is Changing the Visual Landscape
In the global marketplace, visual content is more important than ever. Brands, businesses, and creators everywhere rely on a steady stream of high-quality imagery to tell their stories, connect with…
Celebrating Egypt’s Best Ramadan Campaigns: The People’s Choice Ramadan Awards by Creative Industry Summit
Ramadan season is known to be the month of creativity on Egyptian TV screens. Many campaigns and series are presented on TV; each year, there is always a campaign and…
