Who is behind Coca-Cola Egypt Ramadan 2013 campaign
FP7 Cairo created an integrated campaign covering TV, radio, outdoor, digital, ambient and on-the-ground activation for Coca-Cola Egypt Ramadan 2013 campaign. https://www.youtube.com/embed/Uxd0GKUoSN4 Executive Creative Director: Abdel Salam Abdel Salam…
Facebook adds Islamic Hijri calendar for birthday feature in Saudi Arabia
oinciding with the start of the Holy month of Ramadan, Facebook announced the launch of a new feature for birthdays, aimed at people who wish to use the Islamic Hijri…
How MENA uses Facebook and Twitter during Ramadan [Infographic]
During The holy month of Ramadan, MENA citizens tend to spend more time surfing the web, especially on social media channels. Engagement with regional brands in Facebook increases 30% during Ramadan…
Social media engagements hit +30% during Ramadan
Residents in the Middle East use social media platforms 30 per cent more during Ramadan whilst also shifting the time of the day that they engage with communities to much…
Google launches hub to celebrate Ramadan
Livestream of the Hajj from Mecca, live-cooking Hangouts with celebrity chefs and trending searches among services offered to users across the globe. Google announced today it is launching a dedicated…
7 Strategic Lessons Inspired by The Egyptian Army
Every time I am asked to recommend business or, marketing book, I always say, read "The Art of War." As I strongly believe that the success or, failure of any…
Telecom Egypt : New logo Remmed [2013]
Telecom Egypt is the incumbent telecommunications company in Egypt, established in its current form in 1998. Apparently unaware of the impending coup-d'etat, it introduced a new logo this week. The…
Entrepreneurship: Being the Trailblazer Instead of Following the Trail
Being an entrepreneur means more than owning your own business. At its most basic definition, entrepreneurship is undertaking a new business venture. However, modern entrepreneurs do more than just open…
Egypt has quarter of Arab world's Facebook users
ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab World, but with a very low penetration of 16.17%. According to internet tracker…
Branding Framework to Build a Sustainable Brand
brand is not a product. A brand is a mentality, a character, a vision, a perspective, and a life style. A brand is a set of unique thoughts translated to…
Socialbakers Offers Brands Free Ads Performance Reports!
Want to know how your brand’s advertising campaign is performing on Facebook? Looking for a clear way to measure results? Well, Socialbakers got a solution for you…Socialbakers are offering a…
How To Transform an Interview into a Marketing Campaign [The Candidate]
s many companies are taking a non-traditional approach to filling openings. The Candidate is one of the best marketing ideas to come around in a long time. I loved the…
