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BlackBerry’s CEO: Tablets Will Be Dead In 5 Years

Thorsten Heins, CEO of Research in Motion, introduces the Blackberry 10, Wednesday, Jan. 30, 2013 in New York. The maker of the BlackBerry smartphone is promising a speedy browser, a superb typing experience and the ability to keep work and personal identities separate on the same phone, the fruit of a crucial, long-overdue makeover for the Canadian company. (AP Photo/Mark Lennihan)

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eading BlackBerry CEO Thorsten Heins’ predictions for the future of computing feels a lot like this guy is extremely visionary that he sees what no one else could see yet or, its really ridiculous joke !

 

[blockquote style=”quote” align=left”” author=”Thorsten Heins, BlackBerry CEO”]In five years I don’t think there’ll be a reason to have a tablet anymore.[/blockquote]

Key Points //

  • The “tablet market” as a category is expected to surpass the desktop market in 2013, and the notebook market in 2014, according to the IDC. The prediction follows a strong 2012, when tablet shipments experienced 78.4 percent year-over-year growth. Heins’ argument is looking awfully bad due to just one report — and it gets worse.
  • And, even if the tablet market were really just the “iPad market,” as it was after the product was introduced in 2010, things would still look pretty cheery. Apple nearly doubled the number of iPads shipped during the second quarter of 2013 (over 19 million) compared to the year-ago quarter. The product — category, really, with the introduction of the iPad mini — is growing increasingly popular, leading some to predict that iPad sales could outpace iPhone sales as early as 2015 [highlight color=”#eb0707″]Source: Apple’s Next Big Thing[/highlight]

  • While Samsung and Apple have captured 33% and 17% of global smartphone sales, BlackBerry’s share has shrunk to only 3.2%.

Strategy-Analytivs-tablets-Q1-2013

Chart via www.bgr.com

 

Thorsten Heins Point of View //

During his interview with Bloomberg, talking about the BlackBerry Q10, Heins is rethinking whether to offer larger devices even as the company pushes ahead with fresh smartphones built on the new BlackBerry 10 platform to engineer a sales recovery. The PlayBook, introduced in 2011, was panned by critics for debuting without built-in e-mail, delivering the tablet a near-fatal blow. Waterloo, Ontario-based BlackBerry took a $485 million charge later that year to write down unsold inventory after shipping as few as 150,000 PlayBooks in the third quarter of 2012.

[blockquote style=”quote” align=”right” author=”Thorsten Heins, BlackBerry CEO”]I want to gain as much market share as I can, but not by being a copycat. [/blockquote]Heins said in a January interview he’ll only consider a PlayBook successor if it can be profitable. He reiterated that a BlackBerry tablet has to offer a unique proposition in a crowded market.

BlackBerry fans shouldn’t be worried though. Heins says he’s got some great ideas that will put the company back on its feet – great ideas like licensing the BlackBerry 10 operating system to other companies. The idea that the same companies that are “licensing” Android for free on their smartphone, will pay to use BlackBerry’s new OS is pretty laughable, but hey, this is the company that brought us the PlayBook. So yeah, basically BlackBerry fans should be worried.

 

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