Branding, News

BlackBerry’s CEO: Tablets Will Be Dead In 5 Years

[dropcap style=”2″ color=”#f50a0a” text=”R”] eading BlackBerry CEO Thorsten Heins’ predictions for the future of computing feels a lot like this…

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[dropcap style=”2″ color=”#f50a0a” text=”R”]

eading BlackBerry CEO Thorsten Heins’ predictions for the future of computing feels a lot like this guy is extremely visionary that he sees what no one else could see yet or, its really ridiculous joke !

 

[blockquote style=”quote” align=left”” author=”Thorsten Heins, BlackBerry CEO”]In five years I don’t think there’ll be a reason to have a tablet anymore.[/blockquote]

Key Points //

  • The “tablet market” as a category is expected to surpass the desktop market in 2013, and the notebook market in 2014, according to the IDC. The prediction follows a strong 2012, when tablet shipments experienced 78.4 percent year-over-year growth. Heins’ argument is looking awfully bad due to just one report — and it gets worse.
  • And, even if the tablet market were really just the “iPad market,” as it was after the product was introduced in 2010, things would still look pretty cheery. Apple nearly doubled the number of iPads shipped during the second quarter of 2013 (over 19 million) compared to the year-ago quarter. The product — category, really, with the introduction of the iPad mini — is growing increasingly popular, leading some to predict that iPad sales could outpace iPhone sales as early as 2015 [highlight color=”#eb0707″]Source: Apple’s Next Big Thing[/highlight]

  • While Samsung and Apple have captured 33% and 17% of global smartphone sales, BlackBerry’s share has shrunk to only 3.2%.

Strategy-Analytivs-tablets-Q1-2013
Chart via www.bgr.com

 

Thorsten Heins Point of View //

During his interview with Bloomberg, talking about the BlackBerry Q10, Heins is rethinking whether to offer larger devices even as the company pushes ahead with fresh smartphones built on the new BlackBerry 10 platform to engineer a sales recovery. The PlayBook, introduced in 2011, was panned by critics for debuting without built-in e-mail, delivering the tablet a near-fatal blow. Waterloo, Ontario-based BlackBerry took a $485 million charge later that year to write down unsold inventory after shipping as few as 150,000 PlayBooks in the third quarter of 2012.

[blockquote style=”quote” align=”right” author=”Thorsten Heins, BlackBerry CEO”]I want to gain as much market share as I can, but not by being a copycat. [/blockquote]Heins said in a January interview he’ll only consider a PlayBook successor if it can be profitable. He reiterated that a BlackBerry tablet has to offer a unique proposition in a crowded market.

BlackBerry fans shouldn’t be worried though. Heins says he’s got some great ideas that will put the company back on its feet – great ideas like licensing the BlackBerry 10 operating system to other companies. The idea that the same companies that are “licensing” Android for free on their smartphone, will pay to use BlackBerry’s new OS is pretty laughable, but hey, this is the company that brought us the PlayBook. So yeah, basically BlackBerry fans should be worried.

 

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Branding

Molto rebranding campaign: Is it Plagiarism? Yes, No or Maybe?!

Molto has been around for a long time, and keeping with what seems to be a new trend this year…

Molto has been around for a long time, and keeping with what seems to be a new trend this year in advertising (looking to the past), the brand most famous for its chocolate croissant has rebranded.

Molto launched way back in the late 1990s, and has since become a staple at any corner store and large supermarkets. The chocolate croissant has a place in almost every Egyptian’s memories.

Apparently ready to make a chance, and explore new horizons and new looks, Molto has rebranded, changing their logo and aesthetics.

he company has decided to go with bold eye-catching colors, simple yet effective lines and extras, and a brand new logo that has had some go “huh?”

كلنا بنتغير ومولتو كمان اتغير ولسه مكمل معاكوا بنفس الطعم.#مولتو #معاك_عالحلوة_والحادقة#جديدxجديد

Posted by Molto Egypt on Sunday, February 18, 2018

 

Seems like someone has been reading up on our Design Trends of 2018, check out what we mean here.

Since mid-January, Molto has been teasing their rebrand under the hashtag #معاك_عالحلوة_والحادقة (With you, from the sweet and the savory). The campaign continued with engagement posts discussing the difference between the past and now, and how we have changed with the times.

Molto’s new change is charming. Including a wide set of hand drawn icons, the rebranding will definitely been engaging with younger demographics.

Their new ad for the rebranding has also been catching a lot of buzz. Including celebrities Ahmed Malek, Asser Yassin, Dorra Zarrouk, and Maged El Kedwany, the video has quickly become a beloved advert.


Many on social media have already stated their love for the ad, with some saying it’s the best ad of the year.

To make things even more enjoyable, Molto has started replying to commenters on the video with short video content made on set of the video. This is admittedly a great way of communicating with their audience.

On a side note, Director Ali Ali posted the ad with a separate ending, which can be found here. Maybe Molto saw the “fear” factor that Cadbury did not with their aliens campaign, which saw children crying after looking at the supposedly cute aliens?

 

Plagiarism or Flattery?

Everyone knows the saying “Imitation is the sincerest form of flattery,” but is it really in marketing? Or is it sloppy work, or a client’s fault for not researching it before hand?

Molto seems to be completely in love with one major YouTuber and one chocolate competitor then.

 

Molto vs MiO (vs Snickers?)

Molto may have a new happy face, but some eagle-eyed viewers are having a hard time enjoying their newest ad.

Some have already caught on, and shared, another ad that was released around 2012 by liquid enhancer MiO. The ad, named Office Transformation, ran in 2012, and it is clear to see that there are a lot of similarities.

 

We can also note that both ads take a bit of inspiration from Snickers’ global campagin “You’re not you when you’re hungry.”

Snickers’ campaign has been running since 2010. The campaign has been famous and beloved due to their fun nature of turning people into celebrities and bad-natured people until they change to their normal selves after eating a Snickers bar.

 

Were they trying to flatter Snickers and MiO? Let us know what you think.

 

Molto vs WatchMojo

Molto’s newest logo tries to bring a smile to any face, but it isn’t bringing it out for a certain group of people.

Apart from what looks like a bit of too much love for other ads, Molto is going to have a hard time dealing with critics who have found another thing to complain about, Molto’s logo.

Many have already found what could be a crippling move from Molto, a (almost) completely stolen logo.

YouTube lovers may notice that the logo is extremely familiar to them. This is due to the fact that the logo bears an extreme resemblance to popular YouTube channel WatchMojo.

Molto-logos.gif

This is clearly a close call for Molto, whose sweet and savory snack brand can easily be mistaken for a channel that does videos such as “Top Ten Funniest Movie Insults.”

What will they do? Who knows? But sharp eyed viewers and marketers should keep a tight eye on Molto and their next move.

 

Campaign Credits

Agency: GoodPeople & Circus
Creative director: Sherif Nashed
Director: Ali Ali
Production House: Magic Beans
Dop: Pierre Mouarkech
Producer: Ahmed El Ganainy (Magic Beans)
Demo: Monkeys and Mahmoud Ghali
Stylist: Nada Adel
Editor: Amr Rabee
Colorist: Belal Hibri (Lucid)
Post production: Lizard
Sound: Hosny Ali

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Netflix continues to push into MENA’s entertainment industry with OSN

The world’s leading internet entertainment service is getting a little help from the region’s leading paid subscription television services in…

The world’s leading internet entertainment service is getting a little help from the region’s leading paid subscription television services in order to improve MENA region penetration.

Created in 1997, Netflix has become the number one place for people to entertain themselves online. The company has been trying to expand into the MENA region since 2016, when they first launched the service in the region.

In order to improve their reach within the region, Netflix has partnered up with fellow entertainment hub Orbit Show Network (OSN) so “customers will be able to seamlessly access and enjoy all the best entertainment in one place.” (Maria Ferreras, VP Business Development for EMEA at Netflix)

The deal provides OSN users access to Netflix’s large content library, with OSN’s newest boxes, and will allow users the ability to pay for both services in one bill.

According to Netflix’s press release, “The deal will offer access to Hollywood movies, top TV shows, documentaries, independent films, stand-up comedy and a wide range of kid’s titles and Netflix’s critically-acclaimed original programming. Customers will also have access to exclusive series and films in Ultra HD 4K and HDR…”

It is a surprising move from OSN, who has been suffering losses since Netflix’s introduction to the region.

According to Baizat, OSN’s losses can be directly correlated to Netflix’s official appearance in the region, previously used illegally and behind VPNs.

After becoming available in MENA, people were able to officially pay for Netflix subscriptions which may have led to a 10.50% drop in subscribers for OSN.

This partnership deal is Netflix’s first real push into the MENA market, with the internet entertainment service having only two Arab created content series planned so far.

 

Who would the partnership benefit the most?

According to global international analytics company IHS Markit, “[Netflix and Amazon Prime Video] launched in the MENA region in 2016, but a lack of localization resulted in a relatively weak entrance, leaving [them] with just a fifth of the market in 2017. Established players, too, are struggling to rack up subscribers despite some impressive integration practices with the local telecommunication companies.”

IHS Markit stated in a separate report that Netflix would have more to gain from this partnership, stating that they were behind other competitors such as MBC’s Shahid Plus.

It went on to confirm this, “One of the major problems that Netflix is facing in MENA is the lack of partnerships and deals with telcos and pay TV operators that aids the accessibility of its service to the considerably large MENA pay TV subscriber bases.

These partnerships have the added benefit for OTT subscription services of reducing customer acquisition costs and taking the hassle out of having to collect payments in a region with low penetration of credit cards and, in some countries, even bank accounts.”

So, basically, Netflix has a lot to gain from this partnership, a big way into the heart of the MENA region.

Netflix may also help OSN out, who has been having issues with a declining customer base for a few years now, maybe a touch of Netflix will boost its numbers.

 

What else is Netflix doing to further penetration?

One of the greatest things about Netflix lately is their high-quality, award winning self-produced shows, movies and documentaries. The company has also expanded into other languages such as Spanish to improve penetration and content value across the world.

Netflix has been so successful with their original entertainment that they have started poaching from big name production companies, especially famous writers and directors.

Seeing their success rise with original content, Netflix has already decided to try and create localized content for the region as well.

They are already producing Beirut comedian Adel Karam’s “Adel Karam: Live from Beirut,” a comedy show centering discussing “how Lebanese people love kissing each other, their passion for food, hospital classifications, marriage advice” and more.

With Netflix, added together with rival Amazon Prime Video, having only 21% of the local market in 2017, Netflix’s new partnership and content may be exactly what they need to improve their stay.

Netflix may see that they need to create more localized content, but are they doing enough? Let us know in the comments below.

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Careem acquires RoundMenu, gunning for UberEATS?

Ramadan is coming up, and all we are going to be thinking about is food, food, and food! In what…

Ramadan is coming up, and all we are going to be thinking about is food, food, and food!

In what could be in preparation for that, ridesharing app Careem has now acquired RoundMenu, an online restaurant ordering, delivery and reserving platform based in the MENA region.

In a statement, Careem stated that the acquisition “is part of a wider investment into the food delivery category.”

RoundMenu currently has a presence in 18 cities across the Middle East, including Cairo and Alexandria, and maintains a partnership with the world’s largest travel site, TripAdvisor.

The acquisition was settled for an undisclosed amount.

 

Could Careem be gearing up for another battlefront with rideshare competitor Uber?

In the hot summers of the Arab region, many of us would prefer to order in.

This is the reason why there is an abundance of shops and restaurants willing to deliver, our growing need to stay in during the melting heat has driven demand to higher levels.

Uber has already jumped on the bandwagon by expanding their UberEATS system into the region.

Last month, Uber announced it will be releasing UberEATS to Egypt soon. The platform allows users to sign in on the app or website, scroll through partnered restaurant menus and order food from Uber.

UberEATS is currently available across more than 200 cities around the world including Dubai and Abu Dhabi. According to the company, UberEATS has been pretty successful in the UAE with orders growing by 169% in the second half of 2017.

Careem’s acquisition of RoundMenu may be a response to the news, seeing as the acquisition happened less than a month after Uber’s announcement.

Could Careem really be preparing to add food delivery to their repertoire in Cairo?

They may even be aiming to cater, through bus sharing app SWVL, from which they acquired a minority share back in July 2017. Who knows? At the very least, we know is that Careem is definitely going to try and enter the same market as Uber and Otlob, Egypt’s reigning online food delivery platform.

Careem has stated that they will be testing delivery capabilities (on small scale) later this month.

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Google launches native ad-blocker to improve Ad standards

After almost a year of preparation, Google has finally released their new native Ad-blocker for Chrome, hopefully pushing advertisers to…

After almost a year of preparation, Google has finally released their new native Ad-blocker for Chrome, hopefully pushing advertisers to improve their ad standards and quality. Google chrome will now automatically filter and disable certain ads and websites that do not adhere to their new set of rules.

Users will not have to fear bad experiences again as websites with pop up ads (with no exit/close button in sight), full volume music when opening webpages, and etc.

The ad-blocker has been in the works for almost a year now, with sources speaking to The Wall Street Journal back in April 2017. The ad-blocker will be turned on by default for all Chrome users.

This is another step for Google, who aims to ensure a better online experience for their users, and to shift the ad industry from intrusive advertising to more subtle and relevant ads.

Google and fellow internet giant Facebook are members of the Coalition for Better Ads, an international industry group that has researched the different forms of web advertising that has annoyed internet users the most.

The group has complied a list of undesirable ads, listing 12 forms of online advertising that advertisers should avoid to provide consumers with the best online experience. Unsurprisingly, the biggest offenders are in mobile.

 

via Coalition for Better Ads

 

The ad-blocking system has been rolling out for a while now, and has already caught some offenders. According to Google’s Engineering Manager Chris Bentzel, “As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing. This is the outcome we are were hoping for — that sites would take steps to fix intrusive ads experiences themselves and benefit all web users.”

For users, when navigating through websites, the ad-blocker will first check on the website you are about to visit, checking if it is a part of a website that had been flagged as not following the Better Ads Standards. If it is, ads will be automatically blocked.

When this happens, this is how it will look like for users.

 

 

If you’re a website developer or website owner, you can visit Google’s Ad Experience Report to find out if you need to make some changes.

Otherwise, you may receive a 30-day warning from Google about your violations. Ads will not be stopped by default until 30 days after the warning has been issued, and there have been no changes.

 

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