Listen to this article
Since the rise of the boycott, many local brands have made their debut in the Egyptian market and proven that they are strong and ready to compete globally. Many of these regional brands started to focus on marketing their products and services, and some of them created very smart and engaging campaigns. Big Chips surprised us with a new bold marketing campaign. The power of marketing is inevitable, and by using it correctly with the perfect strategy, your brand will expand to new horizons.
Empowering Local Brands: Big Chips Continuing The Boycott Trend
Big Chips’ latest campaign was very engaging and creative. The campaign featured the actress Yasmine Abdel Aziz and focused on the boycott. The campaign was mainly a music video, but it was very optimistic, and the theme was cheerful. Big Chips focused on how local brands are strong enough to compete in the Egyptian market. The campaign gives a sense of confidence to the audience and shows that the audience doesn’t need global products when there are local products in the market. People must switch their focus to local products and services because this action has many positive effects on the economy.
The campaign hammers on the boycott movement and how local brands are good enough to take the place of global brands. The idea of hammering on a topic like this reminds the audience of the boycott and that they should switch their interests to local brands.
Yasmine Abdel Aziz: A Smart Choice to Amplify Big Chips’ Message
The choice of the actress was smart and resonated with the campaign’s direction. The strategic choice of Yasmine Abdel Aziz perfectly aligned with the campaign’s direction. Her cheerful character effectively conveyed the campaign’s message in a fun and engaging manner. The actress selection was a smart move that perfectly complemented the campaign’s vision.
Yasmine Abdel Aziz, known for her cheerful disposition, was able to effectively communicate the campaign’s message in a fun, engaging, and straightforward manner. Her involvement significantly enhanced the campaign’s impact and resonance with the target audience.
Social Media Reaction:
The social media reaction to Big Chips’ campaign featuring Yasmine Abdel Aziz has been overwhelmingly positive, with users across various platforms praising the creativity and message behind the campaign. Fans of the actress and brand alike have expressed their admiration for the fun and engaging way Yasmine brought the campaign to life.
مقموصة عشان قاطعنا؟!
الإعلان عامل شخصيتين؛ شخصية بتمثل شيبسي الخواجة وشخصية بتمثل الشيبسي المصري اللي بيقول إحنا اللذاذة والقرمشة وكل ده …
فأنا سعيدة جدا بالإعلان ده والفكرة اللي وراه وشكرا لكل اللي اشتغلوا عليه بجد ❤️🙏
اعلان بيج شيبس .. ياسمين عبدالعزيز pic.twitter.com/lYyfnWhMDy
— ديدو (@Dorktya) November 29, 2024
بيج شيبس عامل إعلان صايع ومتكلف بطوله ياسمين عبد العزيز
وماسح بكرامة المنتجات اللي مقاطعنها الأرض.إعلان أقل ما يقال عليه صايع أوي ومع المقاطعه أوي فكره كرييتف ولذيذه واللي بيقدمها محبوب ولعب علي شريحة الناس اللي مقاطعه وأعتقد الشريحه دي هتزيدمنتج مصري بينافس بقوه ولعبها صح pic.twitter.com/wQ1ls1o81w
— عـامـر (@Meedoo9076) November 30, 2024
#اعلان_بيج_شيبس تحفة بجد #ياسمين_عبد_العزيز قمر
وفكرة الاعلان حلوة ،، وانا اصلا بحب بيج شيبس منتج مصري حقيقي رائع 👌 pic.twitter.com/MNFKQZQp3s
— Rᗩᑎᗪᗩ SEᒪEEᗰ (@Randaseleem) November 29, 2024
بيج شيبس بعد ماقوّم الدنيا على الخواجة
وفكر الناس بالمقاطعة 😂😂 pic.twitter.com/Hhcvnmu2xZ
— فاطمه الله يوفقها (@Fatomas11111) December 1, 2024
The cheerful energy she brought to the project resonated with audiences, creating a wave of excitement and conversation online. This buzz has helped the campaign go viral, reaching a wider audience and strengthening Big Chips’ position in the market.
Economic Benefits of Embracing Local Brands
The campaign’s direction was designed to strengthen the brand’s market positioning. It highlights how Big Chips outperforms its global competitors and emphasizes the superiority of local products over global ones, positioning Big Chips as a formidable player in the market. By addressing a trending topic widely discussed in the media, the campaign gains viral potential. Big Chips successfully focused on a significant issue like the boycott that resonated with many people, encouraging them to take action.
The boycott does have a strong positive effect on the economy. Many people became encouraged when they saw local brands making huge success in the Egyptian market, and they started their brands or startups. When new brands join the market, they increase the competition, which makes each brand enhance their product’s or service’s quality. Local brands give the chance for new job opportunities for many people, and some of the local brands might introduce new services that solve important problems in the market. There is always room for innovation, which is why local brands are rising in the Egyptian market.
Opportunities Await for Local Brands to Shine
Yasmine Abdel Aziz and Big Chips are proving that Egyptian businesses can dominate the local market. It is now the perfect time for many local brands to take the step and rise in the market. There is still room for new opportunities in the Egyptian market, and there are still chances for many brands to grow and go global. When there are many successful local brands in the market, there is a chance that these brands will compete in the global market. Competing in the global market enhances the economy and increases the chances of new job opportunities in the market. With the right strategy, objectives, and goals, you are ready to compete.
The rise of local brands in the Egyptian market has proven their potential to compete globally, driven by creative marketing strategies and campaigns like Big Chips’ latest featuring Yasmine Abdel Aziz. These campaigns highlight the strength of local products, inspire consumer confidence, and encourage economic growth. By shifting focus to local businesses, the market benefits from increased competition, innovation, and job opportunities. This is a pivotal time for local brands to seize opportunities, refine their strategies, and expand their reach. With determination and the right approach, these brands can elevate their presence locally and achieve remarkable success on a global scale.
