A new video designed to bring awareness to Chai Lifeline has people jumping for joy. Meir Kalmanson, 24, hauled the bed around town for an online video and watched in delight as many people obliged. The clip was made to raise awareness for Chai Lifeline, which provides a camp for children with cancer.
Kalmansan’s latest project is designed to promote awareness for an organization called Chai Lifeline. The “Be a Kid” concept arises, because so many children who are diagnosed with serious illnesses are at risk of forgetting what it means to be a kid. Chai Lifeline and its affiliates’ mission is “to restore the light of childhood to children whose innocence ended when life-threatening or lifelong illness was diagnosed. Its programs address the emotional, social, and financial needs of seriously ill children, their families, and communities to help restore normalcy to family life and better enable families to withstand the crises and challenges of serious pediatric illness.”
Kalmanson wrote “#BeAkidAgain; Jump on Me” on the wooden frame and placed it in spots in Manhattan and Brooklyn including Times Square, Union Square and near the Brooklyn Bridge for two days in November.
He said he wanted regular people to have the childlike experience of jumping on the bed. He got the idea when he saw an old mattress being thrown out on the street.
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