Sherif El Hotabiy
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Brand Management
Pepsi features Mohamed Salah in Advert about Ambition and Success
Football is just a game. Yes it is loved by millions but it is a fact that it is a…
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Brand Management
#ThisIsEgypt Tourism Campaign Beauty Shots
“Beauty Shots” a term well known to photographers and advertisers. It is even a newly added options to cell phone…
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Brand Management
From Vodafone’s “where are we getting drunk?” to Crunch’s “Skinshizer”
Just a few days before Ramadan the posts on social media change tune. “I forgive everyone and Hope that everyone…
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Events and Awards
Starcom Wins 2 Cristal awards for Samsung Egypt
“Happy” the music video that took the world by storm was just a bubble in a Jacuzzi her in Egypt.…
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CAMPAIGNS
One Tiny Mistake…One Red Giant Comeback
If you don’t know how to dismiss the red giant don’t summon him MobiNil a mobile operator who claims to…
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CAMPAIGNS
Ahmed & Mona, Antar & Abla, Romeo & Juliet and last but not least Erfa and Ne3Na3
If you want to make a Buzz in Egypt COUPLE UP!!! The French make cake and perfumes. The Italians make…
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Engagement Strategy
Vodafone Getting Laid In The Shade Tweetbomb
Dirty Minds Make Everything Explicit! Vodafone is one of the major Mobile operators in the World and is perceived in…
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Engagement Strategy
Cold Beverage War loomed after Mohamed Salah’s goal
As the crowd cheered for Mohamed Salah’s first goal for Chelsea the two cold beverage tycoons Pepsi and Sprite hurried…
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