Sherif El Hotabiy

The computer science graduate started his career in a different way than his colleagues. Starting as a news editor in Nile TV International, Sherif made his way up to news anchoring in less than 4 years. His multitasking and bilingual skills made him the only person in the company who worked in PR, Advertising and Creative thinking at the same time.
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8 Articles

Pepsi features Mohamed Salah in Advert about Ambition and Success

Football is just a game. Yes it is loved by millions but…

Sherif El Hotabiy By Sherif El Hotabiy

#ThisIsEgypt Tourism Campaign Beauty Shots

“Beauty Shots” a term well known to photographers and advertisers. It is…

Sherif El Hotabiy By Sherif El Hotabiy

From Vodafone’s “where are we getting drunk?” to Crunch’s “Skinshizer”

Just a few days before Ramadan the posts on social media change…

Sherif El Hotabiy By Sherif El Hotabiy

Starcom Wins 2 Cristal awards for Samsung Egypt

“Happy” the music video that took the world by storm was just…

Sherif El Hotabiy By Sherif El Hotabiy

One Tiny Mistake…One Red Giant Comeback

If you don’t know how to dismiss the red giant don’t summon…

Sherif El Hotabiy By Sherif El Hotabiy

Ahmed & Mona, Antar & Abla, Romeo & Juliet and last but not least Erfa and Ne3Na3

If you want to make a Buzz in Egypt COUPLE UP!!! The…

Sherif El Hotabiy By Sherif El Hotabiy

Vodafone Getting Laid In The Shade Tweetbomb

Dirty Minds Make Everything Explicit! Vodafone is one of the major Mobile…

Sherif El Hotabiy By Sherif El Hotabiy

Cold Beverage War loomed after Mohamed Salah’s goal

As the crowd cheered for Mohamed Salah’s first goal for Chelsea the…

Sherif El Hotabiy By Sherif El Hotabiy