Author: Sherif El Hotabiy

Pepsi features Mohamed Salah in Advert about Ambition and Success

Football is just a game. Yes it is loved by millions but it is a fact that it is a game of sports nothing less, nothing more. Yet most of the brands choose to sponsor football games, players and leagues because it is the most popular game on earth and it viewership is in might of no other. They seek viewership but they missed a point. Pepsi is a giant brand and one of the most recognized brands on...

#ThisIsEgypt Tourism Campaign Beauty Shots

“Beauty Shots” a term well known to photographers and advertisers. It is even a newly added options to cell phone cameras. “Beauty Shots” means getting the best out of the picture out of the object or person being photographed, but how can you beauty shoot a building, a desert…a country? A two minute video on YouTube that flipped tens of photos from all around Egypt…city, desert, river, lakes, mou...

From Vodafone’s “where are we getting drunk?” to Crunch’s “Skinshizer”

Just a few days before Ramadan the posts on social media change tune. “I forgive everyone and Hope that everyone will forgive me too.” “I apologize in case I hurt anyone unintentionally without realizing or knowing what I am doing.” Many soft hearted posts like these bombard Facebook walls every year prior to the holy month reflecting the very forgiving spirit of the Holy Month. Surprisingly, such...

Starcom Wins 2 Cristal awards for Samsung Egypt

“Happy” the music video that took the world by storm was just a bubble in a Jacuzzi her in Egypt. And although so many people tried to make their own “successful” version of “Happy” it just didn’t buzz loud enough to be heard the success barometer. Why? Because THIS IS EGYPT. However, a group of young talented people in the video production and idea was by Tayarah production house (former DiSalata...

One Tiny Mistake…One Red Giant Comeback

If you don’t know how to dismiss the red giant don’t summon him MobiNil a mobile operator who claims to be the most Egyptian oriented operator in the country. It claims to be the brand of the Egyptian people who has a deep understanding of the community and the Egyptian culture. Well some facts proves their claim false. The latest buzz Mobinil had was of a woman who lost her nerves and smashed dow...

Ahmed & Mona, Antar & Abla, Romeo & Juliet and last but not least Erfa and Ne3Na3

If you want to make a Buzz in Egypt COUPLE UP!!! The French make cake and perfumes. The Italians make pizza and cars. The Greek break plates in wedding, but we… We gossip!!! If Al-Ahly soccer team beat each and every club in the world people won’t talk about it with the same passion they would if Al-Ahly beat Zamalek or vice versa. We love to gossip and what to gossip about better than couples ? S...

Vodafone Getting Laid In The Shade Tweetbomb

Dirty Minds Make Everything Explicit! Vodafone is one of the major Mobile operators in the World and is perceived in Egypt as a well established, reliable and even “rich” brand. The gigantic mobile operator has a marketing budget of an equal size. Vodafone spends millions every year on marketing campaigns and communication strategies in order to keep in touch with its mass bulk of cust...

Cold Beverage War loomed after Mohamed Salah’s goal

As the crowd cheered for Mohamed Salah’s first goal for Chelsea the two cold beverage tycoons Pepsi and Sprite hurried to contain their market share and brand reputation. As the ball crossed the goal’s line the boundaries between the two brands seemed to fade out as Sprite “X-sprited” itself through it Twitter account and tried to join with the cheering crowd “Tweet: Also Read: Awesome conversatio...