Sherif El Hotabiy

The computer science graduate started his career in a different way than his colleagues. Starting as a news editor in Nile TV International, Sherif made his way up to news anchoring in less than 4 years. His multitasking and bilingual skills made him the only person in the company who worked in PR, Advertising and Creative thinking at the same time.

Sherif El Hotabiy January 6, 2016

Pepsi features Mohamed Salah in Advert about Ambition and Success

Football is just a game. Yes it is loved by millions but it is a fact that it is a…
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Sherif El Hotabiy December 10, 2015

#ThisIsEgypt Tourism Campaign Beauty Shots

“Beauty Shots” a term well known to photographers and advertisers. It is even a newly added options to cell phone…
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Sherif El Hotabiy July 13, 2015

From Vodafone’s “where are we getting drunk?” to Crunch’s “Skinshizer”

Just a few days before Ramadan the posts on social media change tune. “I forgive everyone and Hope that everyone…
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Sherif El Hotabiy March 9, 2015

Starcom Wins 2 Cristal awards for Samsung Egypt

“Happy” the music video that took the world by storm was just a bubble in a Jacuzzi her in Egypt.…
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Sherif El Hotabiy February 5, 2015

One Tiny Mistake…One Red Giant Comeback

If you don’t know how to dismiss the red giant don’t summon him MobiNil a mobile operator who claims to…
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Sherif El Hotabiy December 8, 2014

Ahmed & Mona, Antar & Abla, Romeo & Juliet and last but not least Erfa and Ne3Na3

If you want to make a Buzz in Egypt COUPLE UP!!! The French make cake and perfumes. The Italians make…
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Sherif El Hotabiy August 25, 2014

Vodafone Getting Laid In The Shade Tweetbomb

Dirty Minds Make Everything Explicit! Vodafone is one of the major Mobile operators in the World and is perceived in…
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Sherif El Hotabiy March 24, 2014

Cold Beverage War loomed after Mohamed Salah’s goal

As the crowd cheered for Mohamed Salah’s first goal for Chelsea the two cold beverage tycoons Pepsi and Sprite hurried…
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