Author: Sarah Fouad

Leading Fast Roads: Marketing Strategy Execution

Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why doesn’t it run as smoothly as expected, even though the road map was set a hundred times before. The road blocks, bumps, the twists, and turns maybe the cause. So why wasn’t that obvious when the road map was set? Why don’t perfectly planned marketing strategies always yield perfect results? Strateg...