Author: Sara Shabana

[Social Media & Youth] The discussion topic of the 2nd Social Media Club Meet Up in UAE

The Social Media Club in UAE conducted its 2nd  meetup session about ‘Youth & Social media” in the presence of a number social media professionals, entrepreneurs, students and social media enthusiasts. This as well as some media figures like Abdullah Ismail and Diala Ali. The session been conducted by Saeed AlNazari & Asma Aljanahi from the club board members. The session was interactive a...

Ipsos Lebanon issue statement regarding viewers and advertisers

Ipsos, the leading research firm in the Middle East, has been the subject of defamation and a libel campaign, carried out by several television stations in Lebanon, driven by the latter’s motives to justify their shortcomings in front of viewers and advertisers. Ipsos points out that Lebanon is a country in which freedom of speech, commerce, and industry are protected by the constitution and...

Marketing research show how MENA countries predicts FIFA world cup 2014 results

The football business is inextricably linked with the marketing industry. Football is a multi-billion pound global industry driven by marketing. Our strategic partner Ipsos MENA took the initiative to develop Ipsos Football Score [IFS] by researching the fan base of various teams in 11 Arab countries to predict how each country predict the FIFA world cup 2014 winner.         &n...

What Technology can “Asly” provide to save lives & save businesses in Middle East?

[dropcap style=”2″ color=”#f50a0a” text=”IN”]our region where there are major economical issues, instability, and lack of access to important resources, this opens opportunities for counterfeiters to introduce cheaper versions of genuine products; providing cheaper options which are easily accessible. Sadly that these products are not always introduced as an “al...

Old famous Ramadan games now in your pocket

With the high penetration of electronic games, and with everything moving from offline to online majority of the classical games got an online version, naming chess, backgammon, cards, and many others! A new interesting classical game just brought to the mobile games market named “bedoon kalam”. Yes! It’s the online version of the old game that we all used to play! Tracking the popularity of the g...

Online Audience Measurement MENA

[dropcap style=”2″ color=”#f50a0a” text=”R”]esearch Market leader Ipsos has released its 2012 ‘Online Audience Measurement’ study which is conducted to track Internet consumption habits in MENA region. There are two research methodologies that delivers “fusion panel” data which is a software panel data covering four countries (KSA, Egypt, Jordan, and...