Author: Moataz Akram

Start Your Engines: Somabay Hosts Global Hybrid Electric Challenge

SOMABAY, the lavish red sea resort, is opening new doors for global recognition while positioning itself as the first Egyptian entity sponsoring the Hybrid Tech in the Egyptian Market. No one can deny that Egypt is in desperate need for sustainable energy projects and more investors in the field of renewable energy and more eco-friendly means of transportation. As a matter of fact, the upcoming en...

Egyptians Show No Sympathy For Taxi Drivers Against Uber & Careem

When you meet or exceed a customer’s expectations, they can do wondrous things for your reputation and even become brand advocates/promoters through spreading positive word of mouth while recommending you to others. This is exactly what Careem and Uber did to penetrate the Egyptian Cab market. Never Underestimate the Importance of Customer Satisfaction If you want to succeed, never underestimate y...

Lesson from fine artist to Digital Marketing Agency: How to win advocates & alienate influencers

You may wonder what this article is all about, the article’s story is inspired by fine artist based in Cairo who left her job at one of the biggest agencies operating in Digital Marketing and decided to use Social Media to take her revenge from former employer. You might find this article quite long but just as long as it is worth reading. Recently, in the ever-growing digital marketing field, hot...