Author: Melina Politi

Digital Campaign ROI| It’s all about the numbers

Digital marketing campaigns become even more powerful and lucrative and data speak from themselves. So when wondering ‘why digital?’, the answer is ‘why not?’ as: Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. Content creation and management now claim the second-largest share of digital marketing budgets. 78% of companies now say th...

Online Reputation Management: Stay away from pitfalls

So you are in the public eye, either part of a political party or a well respected organization and you are also on Social Media, that large community of people where everything is seen with a critical eye. It is very important to manage your public profile with a well-balanced manner so as to share all the right information with the audience you wish to reach. Even if you find the comments or sta...