There is something very conforming about seeing a promotional campaign bringing Pepsi and Vodafone together. You wouldn’t find weird, you wouldn’t find it strange, and you would instantly feel the ‘business chemistry’ existing between those big brands. And that what blends the promotional strategies for those two brands perfectly....

Watching ads with a very critical eye had always been one of my favorite things to do during Ramadan. Professionally and as a typical viewer, I believe there are so many important elements that had been diminishing throughout the years within the advertising industry Focusing on creating”propaganda” rather than...