Lina Abou El Azm

Lina is a Consumer Good Professional with 7 years of experience in the different fields of Marketing and Sales. Between Dubai and Cairo she had spent all her career life. Reading people minds and analyzing trends for a living.With great passion and love brands, people and how each of them shape/affect one another.
2 Articles

Pepsi and Vodafone: When chemistry between two big brands exists!

There is something very conforming about seeing a promotional campaign bringing Pepsi…

Lina Abou El Azm By Lina Abou El Azm

What’s the problem with today’s advertisers?

Watching ads with a very critical eye had always been one of…

Lina Abou El Azm By Lina Abou El Azm