Hayk Hakobyan

Specialized in business development and innovation (strategy, marketing, branding, customer development).
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5 Articles

Gamification and evolution of modern societies

By now, many have heard of the term “gamification.” Before going any…

Hayk Hakobyan By Hayk Hakobyan

Failure parallels between Mao Tse-Tung and Facebook

What do an alleged 70 million death of Chinese population in peacetime…

Hayk Hakobyan By Hayk Hakobyan

How Companies Fail in Commonsense Marketing

These words belong to the King of Manhattan, David Ogilvy. Perhaps what…

Hayk Hakobyan By Hayk Hakobyan

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Hayk Hakobyan By Hayk Hakobyan

Did you hear the latest thing in business industry? It’s called GAMIFICATION !

Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics…

Hayk Hakobyan By Hayk Hakobyan