Hayk Hakobyan

Specialized in business development and innovation (strategy, marketing, branding, customer development).

Hayk Hakobyan May 10, 2014
Gamification and evolution of modern societies
By now, many have heard of the term “gamification.” Before going any further, let’s formulate what gamification boils down to.…
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Hayk Hakobyan May 9, 2014
Failure parallels between Mao Tse-Tung and Facebook
What do an alleged 70 million death of Chinese population in peacetime and an online social network boasting 1,310,000,000 Total…
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Hayk Hakobyan May 3, 2013
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Hayk Hakobyan April 24, 2013
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Hayk Hakobyan March 20, 2013
Did you hear the latest thing in business industry? It’s called GAMIFICATION !
Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR,…
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