Author: Hayk Hakobyan

Gamification and evolution of modern societies

[dropcap style=”2″ color=”#f50a0a” text=”By”]now, many have heard of the term “gamification.” Before going any further, let’s formulate what gamification boils down to. Gamification is “introducing gaming dynamics into a non-gaming context.” But why introduce gaming dynamics? Because games are addictive. In essence, each and every game is played because it combi...

Failure parallels between Mao Tse-Tung and Facebook

[dropcap style=”2″ color=”#f50a0a” text=”W”]hat do an alleged 70 million death of Chinese population in peacetime and an online social network boasting 1,310,000,000 Total number of monthly active users have in common? While Mao’s life and work were considered inspirational at the time, so is modern phenomenon Facebook sweeping domains and redefining frontiers o...

How Companies Fail in Commonsense Marketing

[blockquote style=”quote” align=”left” author=”David Ogilvy.”]Beware of making five-year projections, unless you’re thinking of leaving the company after four years.[/blockquote] These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning, but plan carefully, adjust consistenly and execute relentlessly, all of i...

In 2013, Gamify to Win, Not to Fail

[dropcap style=”2″ color=”#f50a0a” text=”I”]n 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least one gamified application by 2014. But by the end of 2012, it issued a more cautionary outlook, predicting that by 2014, 80% of gamified applications will fail to meet business objectives, “primarily bec...

Did you hear the latest thing in business industry? It’s called GAMIFICATION !

[dropcap style=”2″ color=”#f50a0a” text=”L”]et’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR, etc. Each and every game is played because it combines two factors: “wanting“ and “liking.“ These two factors are what bring about increased engagement and intrinsic motivation ...