Hayk Hakobyan
- Case Study
Gamification and evolution of modern societies
By now, many have heard of the term “gamification.” Before going any further, let’s formulate what gamification boils down to.…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
Read More » - Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
Read More » - Brand Management
Did you hear the latest thing in business industry? It’s called GAMIFICATION !
Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR,…
Read More »