Hayk Hakobyan

Specialized in business development and innovation (strategy, marketing, branding, customer development).

Case Study
Hayk Hakobyan May 10, 2014
Gamification and evolution of modern societies
[dropcap style=”2″ color=”#f50a0a” text=”By”]now, many have heard of the term “gamification.” Before going any further, let’s formulate what gamification boils…
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Branding
Hayk Hakobyan May 9, 2014
Failure parallels between Mao Tse-Tung and Facebook
[dropcap style=”2″ color=”#f50a0a” text=”W”]hat do an alleged 70 million death of Chinese population in peacetime and an online social network boasting 1,310,000,000 Total number…
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Brand Management
Hayk Hakobyan May 3, 2013
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Branding
Hayk Hakobyan April 24, 2013
In 2013, Gamify to Win, Not to Fail
[dropcap style=”2″ color=”#f50a0a” text=”I”]n 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will…
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Brand Management
Hayk Hakobyan March 20, 2013
Did you hear the latest thing in business industry? It’s called GAMIFICATION !
[dropcap style=”2″ color=”#f50a0a” text=”L”]et’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as…
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