Hayk Hakobyan

Hayk Hakobyan

Specialized in business development and innovation (strategy, marketing, branding, customer development).

Case Study

Hayk HakobyanMay 10, 2014

Gamification and evolution of modern societies

By now, many have heard of the term “gamification.” Before going any further, let’s formulate what gamification boils down to.…
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Branding

Hayk HakobyanMay 9, 2014

Failure parallels between Mao Tse-Tung and Facebook

What do an alleged 70 million death of Chinese population in peacetime and an online social network boasting 1,310,000,000 Total…
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Brand Management

Hayk HakobyanMay 3, 2013

How Companies Fail in Commonsense Marketing

These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Branding

Hayk HakobyanApril 24, 2013

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Brand Management

Hayk HakobyanMarch 20, 2013

Did you hear the latest thing in business industry? It’s called GAMIFICATION !

Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR,…
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