Author: Gehad Hussein

Tecno Mobile boosts engagement rate by 6900% in one month

The ads were everywhere: Short videos about Egyptians with lower income using a smartphone like it was a necessity not a luxury, and talking about tech and internet-related issues like it was the norm. Tecno Mobile entered the Egyptian market last month, offering a cheap smartphone, targeting the majority of the population. With a total number of 220,021 fans, the Tecno Mobile Egypt Facebook fan p...

What cars are Egyptians buying?

4% of Egypt’s GDP is lost due to traffic congestion, according to statistics from the World Bank. Even though the fact sounds depressing, it does have a bittersweet side: in terms of business, the automotive passenger car market must be booming. Crowded streets mean high demand on cars. Adding the lack of public transportation possibilities, it does seem like the country’s automotive market is bas...

Egypt has quarter of Arab world's Facebook users

[dropcap style=”2″ color=”#f50a0a” text=”W”]ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab World, but with a very low penetration of 16.17%. According to internet tracker and monitor Africa Online, Egypt had exactly 13,010,580 Facebook users as of March 2013. Although the country has the highest number of users, it...

October Bridge's Empty Billboards

[dropcap style=”2″ color=”#f50a0a” text=”C”]airo’s infamous 6th of October Bridge is mainly known for its vast variety of advertisements. Hundreds of billboards decorate a commuter’s hour-long drive from the beginning to the end of the bridge – and usually, they are spammed with all sorts of advertisements. But beginning 2013, a noticeable phenomenon has taken o...