Commvault’s SHIFT 2025: A Global Cyber Movement Lands in Egypt for the First Time
Since the start of this year, Egypt has emerged as a vibrant…
From Clicks to Keys: Nawy’s $75M Funding is On the Way to Redefine Real Estate in MENA
Egypt’s real estate and PropTech market is experiencing remarkable growth, with strong…
CIB Celebrates 50 Years with Digital Innovation
On April 27th & May 1st, CIB marked its 50th anniversary with…
VEO 2: The Said “Greatest AI Video Generator” By Google Just Launched Yesterday in The MENA Region
In a new announcement that was just released yesterday, Google stated that…
KFC’s ‘Believe’ Campaign: A New Ad Full of Metaphors — or Just Complete Nonsense?
A little over three weeks ago, KFC released a new advertisement on…
From Commuters to Shoppers: Kenzz Makes Ramadan Deals More Immersive Than Ever
In Ramadan 2025, Kenzz redefined online shopping, convenience, and engagement by shifting…
RiseUp AI Summit: The Future of AI Takes Center Stage in Egypt
RiseUp announced the launch of the RiseUp AI Summit in a groundbreaking…
Koffee Kulture and What to Eat: A “Golden” Marketing Lesson
What would you do if, let us say, you found a bag…
Through Anghami’s Lens: Highlights from a Year of Music in 2024
We bid farewell this year with many memories, pictures, places, and, most…
Unwraping Fun: How Advent Calendars Are Warming Up Egypt’s Holiday Market
The holiday season is here, and the festivities are all around! Christmas…
The Boycott Impact: The Rise and Fall of Brands in 2024
It has been over a year, or 444 days to be exact,…
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
Ads in Egypt can be considered a vital part of the whole…