Author: Think Marketing

Updated: Egypt’s administrative court bans Uber and Careem from operating in the country

Egypt’s administrative court banned on Tuesday taxi-hailing services Uber and Careem from operating in the country. The decision can still be appealed Egypt’s High Administrative Court. The lawsuit alleges that Uber and Careem taking money from passengers in violation of the terms of license for the used cars. The case against the two companies was filed by a group of traditional taxi driver...

Bring out the Gunner in you! Chant and watch Arsenal play with Hyde Park Developments

Our love for Football is only matched with our love for our Football teams, which is why Hyde Park Developments has signed a landmark deal with top Premier League Football Club Arsenal. To help promote the partnership, the two brands are coming together to give Egyptian Arsenal fans some great experiences. All you have to do is chant. Back in January, one of the country’s top real estate brands, H...

For the third year in a row, Mohamed Salah will act as the Pepsi brand ambassador

We know Mohamed Salah is taking the Premier League by storm this season but for Egypt, the most iconic moment in 2017 was in October, when the entire country came to a standstill when Salah fired in the extra-time penalty against Congo to send Egypt to play with the big boys in Russia 2018. A strong mental game is the secret behind the success of many athletes, politicians and professionals. Mo Sa...

IKEA gives 20-minute naps on Cairo streets

Not getting enough sleep? We know IKEA has a smart solution and now they’re even helping us find time in our schedule to take a nap. For 10 days at the end of February to early March, IKEA’s Nap Truck cruised around Sheikh Zayed, 6th of October and New Cairo offering a comfy bedroom to curious passersby in need of a nap. IKEA Egypt, took their bedroom to the streets of Cairo, offering the Egyptian...

Mohamed Salah kicks off Vodafone Egypt’s branding campaign 2018

Vodafone may believe that it is too early for a full on dedicated World Cup campaign, but it is the optimum time for activating their partnership with the best player in Africa. Mohamed Salah finally appears in his first ad since the Vodafone and Salah partnership began, bringing all the adoration that follows him into an emotional and powerful ad. Recommended ► Mohamed Salah… A Rising Egyptian Am...

The HUB partner with The Ad Store to embrace more human communication in Egypt

The HUB Advertising agency joins international group of advertising agencies bent on changing the world of advertising. The HUB Advertising agency has just announced joining the Ad Store, to be the newest member of the “human network.” The HUB Advertising is a Cairo-based full-service advertising agency and production house that has created some great work over the years. Their work for Cairo Fest...

Will the new General Data Protection Regulation affect us outside of the EU?

For the last 2 years the EU, and subsequently the rest of the world, has been preparing for the implementation date of Europe’s biggest data security change in 20 years. The General Data Protection Regulation (GDPR) is an EU directive, which has been approved by all EU states, will have a worldwide impact, affecting any company that collects or processes data from people who are currently within t...

Creative Industry Summit invites first ever of its kind visitor, you’ll never guess who

The Creative Industry Summit has become known for being at the forefront of many firsts in the industry. From being the first ever annual summit/conference for creativity (2014), and the first to host a Ramadan focused summit in the MENA region, CIS has definitely been around the block when it comes to announcing firsts. This year, they are bringing another never-before seen addition to their summ...

World Cup Brand-wagon: Etisalat drops the first advertising BOMB

In preparation for Egypt’s return to the FIFA World Cup, Etisalat has exploded onto the scene with the first World Cup anthem and ad bomb. The telecommunications company released this advertising gem, complete with what all Egyptians seem to love. Catchy tunes, dramatic shots, Football, inside jokes and Egypt’s beloved goalkeeper Essam El-Hadary.   The entire ad is a great piece, but it is th...

Brands that stepped up for International Women’s Day 2018

International Women’s Day is all about celebrating women for their courage, strength, ferocity, compassion and achievements. It is also a great time for many brands to hop on and expand to/or reach female audiences, putting themselves as supporters of women. It is a great time to show CSR, or even show compassion and solidarity with their female audience. Here are 5 examples of brands that celebra...

Coca-Cola brings The World Cup Trophy to Cairo again

Coca Cola is bringing the FIFA World Cup™ back to Egypt this month, and we should all be excited! Coming back after its last visit in 2013, Football fans can soon get up close and personal with the currently most desired prize in the country. As famous of a globetrotter as the Olympic torch, although this is actually only its 4th ever global tour, the FIFA World Cup™ is having fun as it travels to...

UAE to regulate social media influencers under new media rules

In a move to regulate the growing online world of paid social media, UAE’s National Media Council (NMC) has adopted a new set of regulations, including a media license for influencers, for the country’s booming influencer industry. With the giant growth of social media came a wealth of new jobs, including a game-changing opportunity for many people who would soon become Influencers. With the birth...