Author: Think Marketing

Orange launches one of the most influential Ads of 2018

After a heavy wave of “Mahraganat Campaigns” comes one of most influential commercials of 2018. While most of brands planning for the upcoming World Cup, Orange marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. Some of the best ads are those that make you look twice and think about the world at large. Orang...

Hyundai Egypt takes shot at the World Cup (and one at the Italians too?)

Egypt’s World Cup drought finally came to an end after Mohamed Salah scored a penalty in the 95th minute, beating Congo. For the first time in over quarter of a century, Egypt clinched their place at the 2018 FIFA World Cup in Russia. Car manufacturer, Hyundai, celebrated by adding a unique little twist to the mix. The campaign, conceived by TNA (Tarek Nour Advertising), was released on Marc...

Vodafone to Exit Qatari Market After $1.18 Billion Accumulated Losses

Qatar has faced an embargo from Arab countries since June last year and the business has not been one of the stronger performers in the Vodafone portfolio, but according to Reuters, a person familiar with the situation said the decision stemmed from its wider move to sell assets it did not control. Vodafone Qatar losses have been building since the company started operations in 2009. Announced las...

Why marketers should stop focusing on influencers and start storytelling?

Local companies are constantly on the look out on how to bring in big name social media celebrities for campaigns. Since the creation of the social media superstar (influencer), and since the extreme popularity of social media in the Middle East, we marketers have tried to accommodate and squeeze them into our campaigns. It makes sense. They are celebrities in their own right, just like traditiona...

How Cottonil’s “Be Sure” campaign is literally an award winning campaign?

It’s been a busy March for leading underwear and home-wear brand Cottonil, as they pack months of achievements and CSR work into a single month. On Wednesday, Cottonil launched their “Be Sure” campaign. The campaign aims to promote prostate cancer awareness by encouraging early detection and screenings, which could prevent the cancer from spreading and becoming fatal. According to Dr. Mohamed Kela...

Mangroovy El-Gouna brings piece of red sea to surprise Cityscape visitors

Cityscape is one of the country’s biggest expos, bringing together most of the Egypt’s leading real estate developers under one roof. It is so big that Cityscape has created their own survival guide to help navigate its giant expo. For real estate developers, it is a prime opportunity to showcase their biggest and newest projects to a huge number of audience. The expo is an opportunity not t...

Mosawer.net and Misr El Kheir teams up to develop cause marketing campaign

Mosawer.net teams up with non-profit Misr El Kheir to help women escape debt once and for all through a brand-new photography package. They have launched an exclusive professional portrait package in time for Mother’s Day, to help grant women freedom from crippling debt. Mosawer.net, an online platform that brings photographers and clients together, steps up for this year’s Mother’s Day with help ...

Didn’t Like Egypt’s National Football Team’s Plane Design? Look At These Options!

Last week, Chairman of the Egyptian Football Association (FA) unveiled the national team’s personal plane that will take them to Russia later this summer. The plane, which was designed and created by advertising agency Presentation and EgyptAir, is facing criticism by the design community. Since the airplanes official release, designers have been disappointed with its look. With this being Egypt’s...

WikiStage; a new online and offline knowledge platform coming to Cairo

The WikiStage Association in Paris created a place where people gather and pool their knowledge and information. It aims to create a collaborative video platform for debate. Conferences around the world use the WikiStage platform to share their speaker’s videos. The network of event organisers managed by the non-profit WikiStage Association is on its way to Cairo, Egypt. WikiStage is both an...

Egypt’s Supreme Media Council bans (the African version) of Telecom Egypt’s TV advert

Egypt’s Supreme Media Council bans Telecom Egypt’s TV advert. According to Hassanein Tayea The Supreme Media Council, headed by Makram Mohamed Ahmed, has decided to ban the broadcast of the Telecom Egypt’s TV adverts due to damaging Egypt-African relations. Also Read ► Karim Abdel Aziz stars Telecom Egypt’s WE localized advertising strategy The council said in a statement that the TV advert affect...

Facebook-Cambridge Analytica data leaks: Mark Zuckerberg admits mistakes!

Facebook’s been going through a major crisis the last few days, ever since a Cambridge Analytica whistleblower broke out with the news that Facebook’s data has been used to manipulate elections around the world. In an article published last weekend, the New York Times came out with information directly from a source, that Facebook had been used to collect users’ data which was used to influence ma...

How Egyptian brands spread the love on Mother’s Day 2018

On most days, we take our mothers for granted. She cooks, she cleans, she taught us that we are what is good in the world (or bad) and she was always there for us when we needed her. Everyone has a mother, someone who was there for them, whether to support you with her advice or to hunt you down with her rage when you’ve been naughty. Today is a mother’s most special day, where many remember to fu...