Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
  • Facebook-Article-Video-Content-Marketing

    Video Content Marketing; the why and the how

    Did you know that 43% of people stated they wanted to see more video content from their brands? How about that 51.9% of international marketers specified that video was the type of content that gave them the best ROI? Maybe you did and that’s why you’re here, maybe you...
  • alwaleed bin talal in sharm el sheikh

    Saudi Prince “Alwaleed bin Talal” enjoys and promotes Sharm after major investment

    High profile Saudi Arabian Prince and major investor Prince Alwaleed bin Talal visited Sharm el Sheikh recently. This comes so soon after the Prince’s company Kingdom Holding Co., which he holds 95% of, sealed the deal with Egyptian businessman Hisham Talaat Mostafa to expand the Four Seasons Resort in...
  • Senova & Hisham Abbas sing to aspiring youth

    Brands have used music as part of marketing campaigns for a long time. Music’s ability to create or bring out emotions, and create meaningful and personal connections with consumers, has been something marketers have continued to try and exploit. Egyptian brands in particular love music as a marketing tactic....
  • PERSONAL-BRAND-keys

    5 keys to start your personal branding journey

    For corporates, brand image is an integrated and essential part of connecting with the target audience. It is also a significant part of reaching mass audience and acquiring new businesses. Personal branding holds many of those values and tactics as well. The well-established personal brand can connect to audiences,...
  • Think-Marketing-Article-2017-Coca-Cola-campaign-Selfie-Bottle

    Coca Cola ends summer with new “Selfie Bottle”

    As the end of summer closes in, people slowly return to their homes from their beach and sun paradises with memories of the fun summer. As with most summer memories, memories fade while the beauty and smiles that we capture on camera do not. This is the premise behind...
  • Think-Marketing-Article-Timeless-Creative-Slogans-&-Brand-Taglines

    How to Create Timeless Creative Slogans & Brand Taglines

    Catchy words can easily be carved in your mind. They can affect you, your thoughts, and your life. This is why, a remarkable slogan is very important for a brand to succeed. Slogans are upbeat words that mixed together in a catchy way, and simply highlight the benefits of...
  • Customized Marketing; Mountain View changing the game with iApartment

    Customized Marketing; Mountain View changing the game with iApartment

    As the younger generation grows older, getting married and creating families, their purchasing power and their power over the market increases. And with Millennials and the younger generation, who grew up with technology and social media values, companies and whole industries have had to change to keep up. Mountain...
  • 7 Tips to avoid how stress at work

    7 Tips to avoid stress at work

    For so many reasons in our lives topped by work, we unwillingly have to experience stress. Actually it is taken for granted that whenever there is work, defiantly there is stress.  This could be for several reasons starting from the fear of being laid off, or being pressured to...
  • 5 apps that everyone in the creative field needs

    Mobile applications have long become a part of our lives, a part of our daily routine. Which is why it’s important to keep updated about the best ones to help us get through our day, especially in creative fields such as marketing and design. Whether you need a little...
  • Leadership Expert Ania Jakubowski: If You Don’t Experiment You Will Not Move Forward

    In 2015, Ania Jakubowski, then Managing Director at Coca-Cola for Poland and the Baltics, was voted best speaker at the inaugural edition of the Marketing Kingdom Cairo. Two years later, she is back at the event, this time focusing on the growing need of leadership in the marketing industry....
  • Largest Four Seasons Resort in the world

    Largest Four Seasons Resort in the world? Only in Egypt

    As tourism slowly climbs its way up due to economic issues, Saudi businessman Prince Alwaleed bin Talal and Egyptian businessman Hisham Talaat Mostafa are making it their business to help us out. In a project that was previously estimated to be 1.6 billion EGP, Talaat Moustafa Group and Kingdom...
  • Luis-Fonsi-Despacito-ft.-Daddy-Yankee-2017

    Why “Despacito” Deserves a Prize in Marketing?

    We all heard about “Despacito”; the Spanish single that its objective went beyond becoming a memorable hit smash, to centering tourists’ curiosity about “how they do it down in Puerto Rico. The video has become the most-watched on YouTube of all time, with more than 3 billion views in...
  • Twitter-challenge-Mohamed-Henedy-and-Sa'eedi-Fil-Gamaa-El-Amrekeia-Part-2

    Twitter challenge: Mohamed Henedy and Sa’eedi Fil Gamaa El Amrekeia (Part 2)

    Twitter is one place where shorter is usually better, on Twitter everyone has to stick to the 140-character limit. The Egyptian comedy actor Mohamed Henedy 6 digits reply to a tweet asking him about Sa’eedi Fil Gamaa El Amrekeia (Part 2) was enough to start a challenge which ended...
  • Cairokee Vodafone IN newest campaign 2017

    Cairokee knows what they’re not, do you? Vodafone IN’s newest campaign

    Vodafone’s IN has been known to definitely be the telecommunications giant’s most youthful side. Which makes sense since that is who they are aiming for. The network, launched in 2015, focuses on youth keeping in touch. Apparently they don’t just mean keeping in touch with friends, but with who...
  • Elie Abou Saleh From Anghami

    Elie Abou Saleh From Anghami: Say It With A Song

    Elie Abou Saleh, Commercial Director at Anghami is one of the keynote speakers at the Marketing Kingdom Cairo 3, Egypt’s biggest marketing event in 2017, taking place from 15-16 October at the Dusit Thani Lakeview Hotel in Cairo. Elie has been working in the Media & Entertainment industry for...